Schutte Bagclosures Inc. v. Kwik Lok Corp.
SCHUTTE BAGCLOSURES INC. v. KWIK LOK CORPORATION, Defendant Kwik Lok Corporation, Counterclaim v. Schutte Bagclosures B.V., Counterclaim
Attorneys
Carl Maria Reinier Van Der Zandt, Hand Baldachin & Amburgey LLP, Sherli Yeroushalmi, Nixon Peabody LLP, New York, .NY, for Plaintiff/Counterclaim Defendant., Brian McQuillen, Robert Terry Parker, Vanessa C. Hew, Duane Morris, LLP, New York, NY, for Defendant/Counterclaim Plaintiff..
Full Opinion (html_with_citations)
OPINION AND ORDER
This case concerns the well-known, small plastic clips commonly used to close bags of items such as bread and fruit. The defendant, Kwik Lok Corporation (“Kwik Lok”), has been manufacturing and distributing these bag closures within the United States for many years, competing with other popular forms of bag closures such as twist ties. Counterclaim defendant Schutte Bagclosures B.V. (“Schutte BV”) has sold similar plastic clip bag closures in Europe, and has incorporated plaintiff Schutte Bagclosures Inc: (“Schutte Inc.”) in New York with the intention of entering the United States bag closure market.
Schutte Inc. seeks a judgment against Kwik Lok declaring that Schutte Inc.’s use of its plastic bag closure products does not infringe on Kwik Lok’s registered trademarks for its own bag closure products. Kwik Lok has filed counterclaims against Schutte Inc. for, among other claims, federal trade dress infringement and dilution.
Presently before the Court are a motion by the Schutte parties to dismiss the counterclaims and third party claims and cross-motions for summary judgment by Kwik Lok and Schutte Inc. Schutte BV has moved to dismiss the claims against it pursuant to Federal Rule of Civil Procedure 12(b)(2) on the grounds that, as a Netherlands corporation, it has insufficient contacts with New York to be subject to jurisdiction under New York law or the United States Constitution. Schutte BV and Schutte Inc. have also moved to dismiss the counterclaims and third party claims pursuant to Federal Rule of Civil Procedure 12(b)(6) on the grounds that Kwik Lok’s allegations of infringement do not plausibly state a claim upon which relief may be granted, or alternatively, for summary judgment on these claims.
Kwik Lok moves for partial summary judgment, urging that for the products added by Schutte . Inc. in its Second Amended Complaint, there is no case or controversy under the Declaratory Judgment Act because Schutte Inc. has taken no steps to market any of those products in the United States. Kwik Lok offers to withdraw its counterclaims as to each product for which this Court finds there is no real controversy. Following argument of the current motion, Schutte Inc. withdrew numerous claims and limited its claims to those affecting one line of its bag closure products.
I
There is no dispute as to the following facts, except where noted.
A.
The defendant and counterclaim plaintiff in this action, Kwik Lok, is incorporated and based in the State of Washington, and has been manufacturing and distributing plastic bag closures in the United States for more than fifty years. {See Sec. Am. Countercl. ¶¶ 2, 15.) Counterclaim defendant Schutte BV is a Netherlands corporation that manufactures and distributes plastic bag closures in Europe. {See Sec. Am. Compl. ¶ 96.) Plaintiff and counterclaim defendant Schutte Inc. was incorporated in New York as the wholly owned subsidiary of Schutte BV, and is presently based in New York as the U.S. marketing arm for Schutte BV. {See Sec. Am. Compl. ¶¶ 1, 123; Abbenhuis Dep. at 158, Jan. 29, 2014.)
The first dispute between these parties took place in the Netherlands. In March of 2010, the Court of Appeal of the Hague issued a final appeal decision in Kwik Lok Corporation v. Schutte Bagclosures, BV, in which Kwik Lok had asserted infringement claims under its European patent, trademark, and trade dress rights against Schutte BV. {See May 23, 2014 Deck of Brian McQuillen (“May 23 McQuillen Deck”) ¶ 2, Ex. A.) The Court determined that Kwik Lok’s European Community Trade Dress Registration No. 55848429 was functional and thus invalid, and that Schutte BV’s G-Series bag closures did not infringe on any of Kwik Lok’s European patent, trademark, or trade dress rights. {See May 23 McQuillen Deck ¶ 2, Ex. A.)
Kwik Lok has two registered trademarks for its product configurations in the United States, both registered in 1996: United States Trademark Registration No. 1,975,545 (the “'545 Registration”), for a thin, rectangular plastic bag closure with two arched edges along the top and bottom, parallel edges on the sides, and a
In 2011 and 2012, Schutte BV began to evaluate entry into the United States market, from which it had been previously absent. (See Sec. Am. Compl. ¶¶ 118-20; June 20, 2014 Deck of Brian McQuillen (“June 20 McQuillen Deck”) ¶ 2, Ex. A.) On April 19, 2012, Schutte BV incorporated Schutte Inc. under New York law in order to serve as its United States operating entity. (See Sec. Am. Compl. ¶ 123.) Schutte BV had previously met in the Netherlands with a United States business services company, TABS Inc., which accepted Schutte Inc. as a client after it was incorporated. (See Willemsen Dep. at 15-17.)
B.
In this action, Schutte Inc. requests a declaratory judgment of non-infringement and non-dilution of Kwik Lok’s U.S. trade dress rights by five of Schutte Inc’s products in the “Clipps” product line, including Types G, GL, BL, T, and K. (See Sec. Am. Compl. ¶ 101, Ex. D).
Schutte BV designs and manufactures all of the Schutte products in the Netherlands. (See Abbenhuis Aff. ¶ 8.) In June of 2012, Schutte BV shipped samples of over 100,000 Clipps G-Series bag closure products to the TABS Inc. office for'Schutte Inc. to use in promotion in New York. (See Sec. Am. Compl. ¶ 126; Jan. 29 Abbenhuis Dep. at 106-08, Ex. 15.) As of December 2013, Schutte Inc. had not designed, manufactured, or offered any products for sale in the United States. (See Abbenhuis Aff. ¶ 7.) Furthermore, the Clipps G-Series was the only product being promoted on the Schutte website, www.clippsamerica. com. (See Jan. 29 Abbenhuis Dep. at 175). Besides the G-Series, no other Schutte products had been shipped into the United States, and nothing had been done to promote Schutte products in the United States as of April, 2014. (See Abbenhuis Dep. at 281, 315, Apr. 14, 2014.)
C.
This lawsuit was filed by Schutte Inc. on July 18, 2012. In its original complaint, Schutte Inc. sought a narrower declara
On July 23, 2013, this Court issued an order granting Kwik Lok’s motion in part and denying it in part. This Court found that, at the motion to dismiss stage prior to fact discovery, Schutte Inc.’s allegations presented a sufficient case or controversy under the Declaratory Judgment Act for subject matter jurisdiction over at least some of its claims. This Court found that Schutte Inc. had standing at that stage as well, but granted Kwik Lok’s motion to dismiss without prejudice Schutte Inc.’s trademark cancellation claims. This Court granted Kwik Lok’s motion to dismiss Schutte Inc.’s false patent marking claim, but denied the motion to dismiss with respect to Schutte Inc.’s false advertising and monopolization claims. This Court also denied Kwik Lok’s motion to transfer this action to the Western District of Washington.
Schutte Inc. filed its second amended complaint on August 6, 2013, and Kwik Lok filed counterclaims in an amended answer on September 5, 2013, naming Schutte BV as a counterclaim defendant. On November 15, 2013, Kwik Lok. filed a second amended answer and amended counterclaims. On December 31, 2013, the Schutte parties filed their present motions to dismiss the counterclaims. On May 8, 2014, this Court stayed expert discovery until the parties’ pending motions were resolved, but the parties continued with fact discovery, which has now been completed. On May 23, 2014, Kwik Lok filed its present motion for summary judgment. On May 27, 2014, Schutte filed its present cross-motion for summary judgment.
II
A.
The counterclaim defendant Schutte BV moves to dismiss the complaint against it for lack of personal jurisdiction pursuant to Federal Rule of Civil Procedure 12(b)(2).
A district court has “broad discretion” in deciding a motion to dismiss for personal jurisdiction pursuant to Rule 12(b)(2), including the discretion to conduct an evi-dentiary hearing if the Court believes one is warranted. See CutCo Indus, v. Naugh-ton, 806 F.2d 361, 364 (2d Cir.1986); see also Clarendon Nat’l Ins. Co. v. Lan, 152 F.Supp.2d 506, 515 (S.D.N.Y.2001). To survive a motion to dismiss where no evi-dentiary hearing is held, the plaintiff need only make a prima facie case that the defendant is subject to the Court’s personal jurisdiction. See In re Magnetic Audiotape Antitrust Litig., 334 F.3d 204, 206 (2d-Cir.2003); PDK Labs, Inc. v. Friedlander, 103 F.3d 1105,1108 (2d Cir.1997); Rubinb-aum LLP v. Related Corporate Partners V, L.P., 154 F.Suppüd 481, 486 (S.D.N.Y.
Because the Lanham Act does not provide for nationwide service of process, this Court looks to the personal jurisdiction rules of the forum state. See Sunward Elees., Inc. v. McDonald, 362 F.3d 17, 22 (2d Cir.2004). The Court must therefore determine whether New York law allows the exercise of perspnal jurisdiction and, if so, whether doing so comports with constitutional due process guarantees. See Int’l Shoe Co. v. Washington, 326 U.S. 310, 316, 66 S.Ct. 154, 90 L.Ed. 95 (1945); Clarendon Nat. Ins. Co. v. Lan, 152 F.Supp.2d 506, 515 (S.D.N.Y.2001); see also M. Shanken Commc’ns, Inc. v. Cigar500.com, No. 07 Civ. 7371, 2008 WL 2696168, at *3 (S.D.N.Y. July 7, 2008).
B.
Kwik Lok first argues that personal jurisdiction over Schutte BV is proper under CPLR § 302(a)(1) because Schutte BV has directed business transactions at New York.
CPLR § 302(a)(1) authorizes jurisdiction where the defendant, “in person or through an agent ... transacts any business within the state or contracts anywhere to supply goods or services in the state.” C.P.L.R. § 302(a)(1). Under New York law, for § 302(a)(1) to apply, the cause of action must “arise out of’ a defendant’s activities in New York. See, e.g., CutCo Indus., 806 F.2d at 365.
Transacting business “has been interpreted to require a certain quality, rather than a specific quantity, of contacts with New York.” Broad Horizons, Inc. v. Central Crude Ltd.,' No. 94 Civ. 1593,1994 WL 623075, at *2 (S.D.N.Y. Nov. 9, 1994) (citation omitted); see also Int’l Customs Assocs., Inc. v. Ford Motor Co., 893 F.Supp. 1251, 1259 (S.D.N.Y.1995), ajfd, 201 F.3d 431 (2d Cir.1999); Cavalier Label Co., Inc. v. Polytam, Ltd., 687 F.Supp. 872, 876 (S.D.N.Y.1988). Courts in New York focus • on “whether the defendant’s conduct constitutes purposeful [ ] avail[ment] of the privilege of conducting activities within [New York], thus invoking the benefits and protections of its laws.” Best Van Lines, Inc. v. Walker, 490 F.3d 239, 247 (2d Cir. 2007) (internal quotation marks omitted) (citations omitted); accord Fort Knox Music, Inc. v. Baptiste, 203 F.3d 193, 196 (2d Cir.2000); see also CutCo Indus., 806 F.2d at 365; Ambinder v. Potter, 282 F.Supp.2d 180, 187 (S.D.N.Y.2003); Clarendon, 152 F.Supp.2d at 516. The courts consider a range of “purposeful activity,” and even a single transaction of business is sufficient to give rise to personal jurisdiction under CPLR § 302(a)(1), if the claim arises out of the transaction. See Citigroup Inc. v. City Holding Co., 97 F.Supp.2d 549, 564 (S.D.N.Y.2000) (collecting cases); see also M. Shanken Commc’ns, 2008 WL 2696168, at *3-4.
For Schutte BV’s own actions, Kwik Lok points to its shipment of reels containing at least 100,000 bag closures to New York, its sending of promotional materials to TABS Inc. to be sent to New York bakeries prior to the formation of Schutte Inc., and its hiring of a New York law firm for representation in obtaining a U.S. trademark registration for its products. Schutte BV responds that the 100,000 bag closures are only worth approximately one hundred U.S. dollars and that most of them were sent to Schutte Inc. without any attempt to market or sell them in the United States. Schutte BV argues that it only researched and compiled a list of bakeries to whom the closures might be marketed from within the Netherlands, and that the law firm was hired through a third party, and therefore neither of these bases suffices to establish jurisdiction.
Taken together, Kwik Lok’s factually-supported allegations as to Schutte BV’s contacts with New York are sufficient to exercise jurisdiction over Schutte BV under § 302(a)(1). The shipping of a single allegedly infringing product combined with the business activity of an associated company in the forum is enough to establish jurisdiction. See, e.g., Chloe v. Queen Bee of Beverly Hills, LLC, 616 F.3d 158, 165 (2d Cir.2010). Schutte BV purposefully availed itself of New York’s laws and this action arose out of those contacts. In deciding that it would begin to market in the United States and in the New York market in particular, Schutte BV designed, developed, and sent samples and promotional materials to Schutte Inc. and TABS Inc., which were in turn sent to potential customers in New York. (See Jan. 29 Abbenhuis Dep. at 74-76, 101-110); Parker Watchman Alonso LLP v. Orlando Firm, P.C., No. 09 Civ. 7401, 2010 WL 1956871, at *10 (S.D.N.Y. May 14, 2010) (finding personal jurisdiction where there were “tangible manifestations” of the defendant’s intent to reach the New York market); see also Am. Network, Inc. v. Access AmJConnect Atlanta, Inc., 975 F.Supp. 494, 498 (S.D.N.Y.1997) (same).
Furthermore, Kwik Lok has made out a prima facie case of jurisdiction over Schutte BV based on Schutte Ine.’s acts as an agent. In order to make a prima facie showing of jurisdiction under an agency theory, the plaintiff does not need to establish a “formal agency relationship.” See Merck & Co., Inc. v. Mediplan Health Consulting, Inc., 425 F.Supp.2d 402, 420 (S.D.N.Y.2006). The plaintiff must demonstrate that the agent “engaged in purposeful activities in this State in relation to [the allegedly infringing products] for the benefit of. and with the knowledge and consent of the ... defendant], and that [defendant] exercised some control over [the corporation] in the
Therefore, in order to establish that Schutte Inc. served as Schutte BV’s agent in New York, Kwik Lok must show that (1) Schutte Inc. engaged in purposeful activities in New York, (2) for the benefit of and with the knowledge and consent of Schutte BY, and (3) Schutte BV exercised some control over those actions.
It is undisputed that Schutte Inc. engaged in purposeful activities in New York by conducting marketing and promotion of its Clipps G-Series product. Schutte BV incorporated Schutte Inc. in order to market the products that Schutte BV designs, manufactures, and promotes. {See Abben-huis Aff. ¶ 9; Sec. Am. Compl. ¶¶ 1, 123; Jan. 29 Abbenhuis Dep. at 158.) Schutte Inc. has no employees, and its only two corporate directors are also the corporate directors of Schutte BV. {See Jan. 29 Ab-benhuis Dep. at 11, 13, 18-19, 103.) Schutte BV wholly owned Schutte Inc. at the time it was incorporated and appears to be fully funding all of Schutte Inc.’s expenses. {See Jan. 29 Abbenhuis Dep. at 144-46, 158.) Kwik Lok has offered sufficient facts to show that Schutte BV benefits from Schutte Inc.’s success, and is aware of and has some control over its allegedly infringing actions. See In re Sumitomo Copper Litig., 120 F.Supp.2d 328, 336-37 (S.D.N.Y.2000) (finding personal jurisdiction under agency theory due to financial stake in and benefit from complained-of transactions). Schutte Inc.’s actions can thus be imputed to Schutte BV for jurisdictional purposes.
C.
Kwik Lok argues in the alternative that the Court has jurisdiction over Schutte BV pursuant to CPLR § 302(a)(2). That section generally provides for specific jurisdiction over an out-of-state defendant that commits a tortious act within the state. Because there is jurisdiction over Schutte BV under § 302(a)(1), there is no need to address this allegation.
D.
Jurisdiction over Schutte BV must also comport with the constitutional requirement of due process. There are two parts to the due process test for personal jurisdiction: the “minimum contacts” inquiry and the “reasonableness” inquiry. Bank Brussels Lambert v. Fiddler Gonzalez & Rodriguez, 305 F.3d 120, 127 (2d Cir.2002). The minimum contacts inquiry requires that the court determine whether a defendant has sufficient minimum contacts with the forum state to justify the court’s exercise of personal jurisdiction over the defendant. See Int’l Shoe Co. v. Washington, 326 U.S. 310, 316, 66 S.Ct. 154, 90 L.Ed. 95 (1945); Daimler, 134 S.Ct. at 754 (stating that International Shoe remains the “canonical opinion” for determining personal jurisdiction). In de
The reasonableness inquiry requires the court to determine whether the assertion of personal jurisdiction over the defendant comports with “traditional notions of fair play and substantial justice” under the circumstances of the particular case. Colder v. Jones, 465 U.S. 783, 788, 104 S.Ct. 1482, 79 L.Ed.2d 804 (1984) (quoting Milliken v. Meyer, 311 U.S. 457, 463, 61 S.Ct. 339, 85 L.Ed. 278 (1940)). The Court must take into account five factors in this inquiry: (1) the burden that the exercise of jurisdiction will impose on the defendant; (2) the interests of the forum state in adjudicating the case; (3) the plaintiffs interest in obtaining convenient and effective relief; (4) the interstate judicial system’s interest in obtaining the most efficient resolution of the controversy; and (5) the shared interest of the states in furthering substantive social policies. See Asahi Metal Industry Co. v. Swperior CouR, 480 U.S. 102, 113-14, 107 S.Ct. 1026, 94 L.Ed.2d 92 (1987); see also Burger King Corp., 471 U.S. at 476-77,105 S.Ct. 2174; World-Wide Volkswagen Corp. v. Woodson, 444 U.S. 286, 292, 100 S.Ct. 559, 62 L.Ed.2d 490 (1980); Bank Brussels LambeR, 305 F.3d at 129; M. Shanken Commc’ns, 2008 WL 2696168, at *8-9.
The exercise of jurisdiction over Schutte BV would not violate the constitutional guarantee of due process because it satisfies the minimum contacts requirement and comports with “traditional notions of fair play and substantial justice.” Colder, 465 U.S. at 788, 104 S.Ct. 1482 (quoting Milliken, 311 U.S. at 463, 61 S.Ct. 339). Schutte BV has sufficient minimum contacts with New York based on its shipments of samples and promotional materials into New York with the intent to expand its marketing in New York. It also incorporated. Schutte Inc. to act on its behalf in New York. Given that they were seeking to introduce materials that they knew Kwik Lok would claim to be infringing, Schutte BV could reasonably have expected to be subject to suit in New York either due to its own actions or those of Schutte Inc.
The exercise of jurisdiction over Schutte BV would also be reasonable. Although Schutte BV argues that it would incur a substantial burden as a Netherlands corporation litigating in New York, this argument is not persuasive given its purposeful actions directed towards New York. See M. Shanken Commc’ns, 2008 WL 2696168, at *9. Moreover, given its close relationship with Schutte Inc., which brought this lawsuit, it is difficult to see that the presence of Schutte BV in the lawsuit will cause any substantial additional burden or expense to Schutte BV. Further, it is plain that Kwik Lok has a significant interest in assuring that any determinations apply not only to Schutte Inc. but also to Schutte BV. The exercise
Therefore, Schutte BV’s motion to dismiss the claims against it for lack of personal jurisdiction is denied.
Ill
Schutte Inc. seeks a declaratory judgment that its use of five of its Clipps products does not infringe on Kwik Lok’s registered and unregistered trademarks. Kwik Lok moves for partial summary judgment as to Schutte Inc.’s declaratory judgment claims for all of Schutte Inc.’s products except for the Clipps G-Series line, claiming that Schutte Inc. has taken no action to introduce any other products into the United States market.
The standard for granting summary judgment is well established. “The Court shall grant summary judgment if the mov-ant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” Fed.R.Civ.P. 56(a); see also Celotex Corp. v. Gatrett, 477 U.S. 317, 322-23, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986); Gallo v. Prudential Residential Sews., LP, 22 F.3d 1219, 1223 (2d Cir.1994). “[T]he trial court’s task at the summary judgment motion stage of the litigation is carefully limited to discerning whether there are any genuine issues of material fact to be tried, not to deciding them. Its duty, in short, is confined at this point to issue-finding; it does not extend to issue-resolution.” Gallo, 22 F.3d at 1224. The moving party bears the initial burden of “informing the district court of the basis for its motion” and identifying the matter that “it believes demonstratefs] the absence of a genuine issue of material fact.” Celotex, 477 U.S. at 323, 106 S.Ct. 2548. The substantive law governing the case will identify those facts which are material and “[o]nly disputes over facts that might affect the outcome of the suit under the governing law will properly preclude the entry of summary judgment.” Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986).
In determining whether summary judgment is appropriate, a court must resolve all ambiguities and draw all reasonable inferences against the moving party. See Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 587, 106 S.Ct. 1348, 89 L.Ed.2d 538 (1986) (citing United States v. Diebold, Inc., 369 U.S. 654, 655, 82 S.Ct. 993, 8 L.Ed.2d 176 (1962)). Summary judgment is improper if there is any evidence in the record from any source from which a reasonable inference could be drawn in favor of the non-moving party. See Chambers v. TRM Copy Ctrs. Corp., 43 F.3d 29, 37 (2d Cir.1994). If the moving party meets its burden, the non-moving party must produce evidence in the record and “may not rely simply on conclu-sory statements or on contentions that the affidavits supporting the motion are not credible....” Ying Jing Gan v. City of New York, 996 F.2d 522, 532 (2d Cir.1993) (citations omitted); see also Scotto v. Almenas, 143 F.3d 105, 114-15 (2d Cir.1998) (collecting cases). If there are cross motions for summary judgment, the Court must assess each of the motions and determine whether either party is entitled to judgment as a matter of law. Admiral Indem. Co. v. Travelers Cas. & Sur. Co. of America, 881 F.Supp.2d 570, 574 (S.D.N.Y.2012).
The Declaratory Judgment Act (“DJA”) provides: “In a case of actual controversy within its jurisdiction, ... any court of the United States ... may declare the rights and other legal relations of any interested party seeking such declaration.... ” 28 U.S.C. § 2201(a). The DJA thus explicitly requires that there be an “actual controversy.” In addition, for subject matter
In this case it is undisputed that there is an independent basis for federal jurisdiction. The Complaint asserts that the claims arise under the Lanham Act, 15 U.S.C. § 1501 et seq., relating to trademarks. This is sufficient to allege a basis for federal jurisdiction independent of the DJA.
The question remains, however, whether there is “a case of actual controversy” between the parties sufficient for DJA jurisdiction to be exercised. In Medlm-mune, Inc. v. Genentech, Inc., 549 U.S. 118, 127 S.Ct. 764, 166 L.Ed.2d 604 (2007), the Supreme Court explained that the “question in each case,” to determine whether there is an “actual controversy” pursuant to the DJA, “is whether the facts alleged, under all the circumstances, show that there is a substantial controversy, between parties having adverse legal interests, of sufficient immediacy and reality to warrant the issuance of a declaratory judgment.” Id. at 127, 127 S.Ct. 764 (internal quotation marks and citation omitted). The Court noted that the dispute must be:
definite and concrete, touching the legal relations of the parties having adverse legal interests; and that it be real and substantial and admit of specific relief through a decree of a conclusive character as distinguished from an opinion advising what the law would be upon a hypothetical state of facts.
Id. (internal citation, quotation marks, and alterations omitted).
In Medlmmune, the parties had entered into a patent licensing agreement. The petitioner claimed that it was not required to make the licensing payments because the patent was invalid, but it continued to make the payments, under protest, to avoid a threat to have its sales enjoined if it did not continue to make the royalty payments. Id. at 122, 127 S.Ct. 764. The Supreme Court found that an actual controversy existed and rejected a requirement that the declaratory judgment plaintiff have a “reasonable apprehension of imminent suit.” Id. at 132 n. 11, 127 S.Ct. 764; see SanDisk Corp. v. STMicroelec-tronics, Inc., 480 F.3d 1372, 1380 (Fed.Cir. 2007) (“The Supreme Court’s opinion in Medlmmune represents a rejection of our reasonable apprehension of suit test.”); see also Bruce Winston Gem Corp. v. Harry Winston, Inc., No. 09 Civ. 7352, 2010 WL 3629592, at *3-4 (S.D.N.Y. Sept. 16, 2010) (discussing the Supreme Court’s rejection of the reasonable apprehension of suit test in Medlmmune).
Although the Supreme Court dispensed with the “reasonable apprehension” requirement, the Second Circuit Court of Appeals has stated that “the threat of future litigation remains relevant in determining whether an actual controversy exists.” Nike, Inc. v. Already, LLC, 663 F.3d 89, 95-96 (2d Cir.2011), ajfd, — U.S. -, 133 S.Ct. 721, 184 L.Ed.2d 553 (2013). The plaintiff still has the burden to show that there are adverse legal interests between the parties and that the plaintiff “engaged in a course of conduct evidencing a definite intent and apparent ability to commence use of the allegedly infringing marks.” Bruce Winston, 2010 WL 3629592, at *4.
Kwik Lok appears begrudgingly to accept that there is an existing case or controversy with regard to the Clipps G-Series because Schutte Inc. had advertised that product on its website and distributed a small amount of promotional samples in
Schutte Inc. responds generally that it had to proceed cautiously in bringing its products over to the United States due to fear of litigation from Kwik Lok. It points to the Netherlands litigation, which it claims involved the same essential products, and it alleges that Mr. Miller of Kwik Lok stated, while at a meeting in the Netherlands, that Kwik Lok would “undertake all measures to prevent [Schutte] from bringing [its] plastic bag closures to the United States.” (See Abbenhuis Decl. at ¶ 3.) It also points to Kwik Lok’s litigation with other parties in the United States over the '043 Registration. It argues that Kwik Lok “threatened customers” and directed them to report to Kwik Lok if they received any Schutte Inc. products. (See Abbenhuis Decl. at ¶ 27.) Finally, it argues that Kwik Lok has confirmed all of this adversarial behavior by bringing counterclaims in the present action.
Schutte Inc. further claims that it has the present intention and capacity to ship its products into the United States, and that its prudence cannot be held against it. See Medlmmune, Inc., 549 U.S. at 130, 127 S.Ct. 764 (stating that there may be a case or controversy when there is current exposure to liability due to “plaintiffs self-avoidance of imminent injury”). It contends that the deposition testimony offered by Kwik Lok does not accurately, reflect its marketing plans, and that, in any case, it has taken many steps since then to introduce its products into the United States market, including contacting potential customers, shipping more closures, and advertising more products on its website.
Under the Declaratory Judgment Act, each claim made by Schutte Inc. must present a case or controversy as to that product. See Bill’s Birds Inc. v. Trade-marketing Res. Inc., 920 F.Supp.2d 357, 363 (E.D.N.Y.2013) (finding an actual controversy for one set of items, but dismissing another set of claims due to a lack of “immediacy or ability to manufacture or sell particular items” at issue in those claims). This case or controversy must exist at the time of the filing of the complaint. Organic Seed Growers & Trade Ass’n v. Monsanto Co., 851 F.Supp.2d 544, 554 n. 7 (S.D.N.Y.2012), affd, 718 F.3d 1350 (Fed.Cir.2013), cert, denied, — U.S. -, 134 S.Ct. 901, 187 L.Ed.2d 776 (2014). Jurisdiction cannot be “carried back” to the time of the original complaint by allegations in an amended complaint. Innovative Therapies, Inc. v. Kinetic Concepts, Inc., 599 F.3d 1377, 1384 (Fed.Cir. 2010).
Schutte Inc. urges that the Court consider this new evidence in order to resolve uncertainty, but much of the evidence was created nearly two years after the complaint was filed and shortly prior to the filing of the present summary judgment motions. (See Abbenhuis Decl. Ex. 3 (showing product shipments made in May
Consequently, all of the evidence that Schutte points to after the filing date, such as shipments made in May of 2014, cannot support jurisdiction. Schutte must show that as of July, 2012, it had taken “meaningful steps” towards the use of the products in question in the United States, such as gauging consumer interest, designing prototypes, and devoting “significant” time and money into the product’s introduction into the market. Gelmart Indus., Inc. v. Eveready Battery Co., Inc., No. 13 Civ. 6310, — F.Supp.3d-,-, 2014 WL 1512036, at *3 (S.D.N.Y. Apr. 15, 2014) (citing Starter Corp. v. Converse. Inc., 84 F.3d 592, 596-97 (2d Cir.1996)). Undisputed evidence in the record shows that Schutte Inc. had not reached that point at the time this lawsuit was filed, other than with respect to the Clipps G-Series. Rather, in the time leading up to July 2012 and shortly thereafter, while Schutte was considering an expansion into the United States it had not taken concrete steps to effect such a plan, and did not begin meaningful activity with regard to any products other than the Clipps G-Series until mid-2014. {See June 20 McQuillen Decl. Ex. A (memorandum describing a March 2012 meeting in which Schutte discussed its lack of activity in the United States and considered options for entering the market); Van Drunen Dep. at 59 (stating that, as of April 2014, Schutte did not have a timetable for when it would make the Clipps GL-Series for commercial purposes); Abben-huis Decl. Ex. 3 (showing product shipments made in May of 2014).)
Schutte Inc. also cannot show that there was sufficient adversity of legal interests at the time the complaint was filed as to products other than the Clipps G-Series. The Netherlands litigation alone should not be treated as a claim by Kwik Lok that Schutte violated its United States trademark rights, because Kwik Lok only asserted its European trademark rights in that litigation. See Avon Products, Inc. v. Moroccanoil, Inc., No. 12 Civ. 4507, 2013 WL 795652, at *3 (S.D.N.Y. Mar. 4, 2013) (dismissing plaintiffs argument for a controversy based on related trademark litigation in Canada as not demonstrating that the defendant “intends to take action to enforce its U.S. trademarks against Plaintiff’). The cases relied upon by Schutte Inc. on this point support this conclusion. See Dr. Beck & Co. G.M.B.H. v. Gen. Elec. Co., 210 F.Supp. 86, 92 (S.D.N.Y.1962) ajfd sub nom. Dr. Beck & ■ Co. G.M.B.H. v. Gen. Elec. Co., '317 F.2d 538 (2d Cir.1963) (holding that a controversy in the United States cannot be implied by the bringing of a patent suit in France, even if the French patent was for the same invention); Studex Corp. v. Blomdahl Med. Innovation AB, 355 F.Supp.2d 3, 8-9
Similarly, the statement allegedly made by Kwik Lok during the course of the Netherlands litigation, of which there is no evidence in the record other than a recent declaration by Schutte BV Director Mr. Abbenhuis, can only be taken as relating to that litigation, if it is considered at all. See Avon Products, 2013 WL 795652, at *4 (rejecting a letter sent in the course of the Canadian trademark registration proceeding as not signaling an asserted violation of United States trademarks); Studex Corp., 355 F.Supp.2d at 8 (rejecting a letter sent in anticipation of European litigation as not indicating an apprehension of suit in the United States).
Kwik Lok’s prior litigation with other parties also does not support jurisdiction in this case. Prior suits brought by a trademark holder may be one factor to consider in assessing the totality of the circumstances, but the suit must be sufficiently similar to one that the defendant ' may potentially bring against the plaintiff. See Organic Seed Growers, 851 F.Supp.2d at 552. In this case, Schutte Inc. relies on a 1993 settlement between Kwik Lok and World Manufacturing Inc., which centered on an unregistered version of Kwik Lok’s current '043 Registration. This single instance pursued by Kwik Lok over twenty years ago does not give rise to an actual controversy with Schutte Inc. See Avon Products, 2013 WL 795652, at *5 (stating that “[pjrior actions against other infring-ers do not give rise to an actual controversy with a non-party”); Indigodental GMBH & Co. KG v. Ivoclar Vivadent, Inc., No. 08 Civ. 7657, 2008 WL 5262694, at *3 (S.D.N.Y.2008) (holding that no actual controversy existed when defendant enforced different patents against other parties).
Schutte Inc. also argues that Kwik Lok’s counterclaims alleging infringement have created an actual controversy. It is questionable whether such counterclaims, filed after the complaint, may create jurisdiction where none originally existed. See Organic Seed Growers, 851 F.Supp.2d at 554. Furthermore, Kwik Lok reasonably argues that it was required to bring these compulsory counterclaims when Schutte Inc. expanded this litigation to include numerous products as to which there was not otherwise a genuine controversy. See Starter Corp. v. Converse, Inc., No. 95 Civ. 3678, 1996 WL 684165, *5 (S.D.N.Y. Nov. 26, 1996) (stating that state and federal trademark dilution claims were compulsory when filed against a complaint seeking a declaration of non-infringement). In any event, this argument is moot in light of Kwik Lok’s offer to dismiss its counterclaims related to Schutte’s claims concerning products with respect to which there would otherwise be no jurisdiction.
Schutte Inc. has also requested a declaratory judgment that its use of its products does not infringe or dilute “any other intellectual property or other rights of Kwik Lok in the U.S.” (See See. Am. Compl. ¶¶ 150, 156.) To the extent that this request pertains to products other than the Clipps G-Series and other rights not already articulated by Schutte, it is too vague to meet the Declaratory Judgment Act’s standards for jurisdiction. A request for declaratory judgment must indicate the product which Schutte Inc. intends to market at the outset of the litigation and the intellectual property right that it claims is not being infringed. See PocketMedi-cine.com, Inc. v. John Wiley & Sons, Inc., No. 04 Civ. 8369, 2006 WL 785283, at *4 (S.D.N.Y. Mar. 23, 2006) (dismissing de
At the time this litigation was brought, the Schutte parties had made plans and had in fact sent some of its Clipps G-series products to New York to be shown to prospective customers. That presented a specific controversy with respect to that specific product line and whether it infringed Kwik Lok’s intellectual property rights. Any such dispute would have to be resolved with respect to the specific products which the plaintiff claimed did not infringe specific intellectual property rights of the defendant. After the litigation was brought, Schutte Inc. attempted to expand the litigation to numerous other product lines as to which there is no evidence that Schutte Inc. had any plans to introduce those products into the United State market. To adjudicate the possible intellectual property rights infringed or not infringed by those products would be the equivalent of an advisory opinion without the definite facts required to adjudicate an actual controversy. See Medlm-mune, 549 U.S. at 142, 127 S.Ct. 764; Bruce Winston, 2010 WL 3629592, *6 (dismissing declaratory judgment action that would “entail advisory opinions into how far the plaintiff! ] can go in its future activities without infringing on the defendants’ marks”).
In light of the foregoing, there is no jurisdiction over all of the claims by Schutte Inc. for a declaratory judgment as to non-infringement and non-dilution with respect to any of the Clipps products other than the Clipps G-Series. Kwik Lok’s motion for summary judgment dismissing these declaratory judgment claims other than with respect to the Clipps G-Series for lack of subject matter jurisdiction is granted. Schutte Inc. has agreed to withdraw all of its claims in . the Second Amended Complaint related to the Sehut-lok products. Kwik Lok’s motion for summary judgment as to those claims is therefore moot. Kwik Lok has agreed to withdraw all of its counterclaims except those related to the G-Series products, leaving its counterclaims for federal trade dress infringement based on the '043 Registration, federal unfair competition based on the beveled and notched Kwik Lok product configuration, federal dilution of the '043 Registration, common law unfair competition based on the '043 Registration and the beveled and notched Kwik Lok product configuration and other unregistered product configurations, and dilution under state law based on its rights under the '043 Registration.
IV
Schutte Inc. seeks a declaration that Kwik Lok’s '043 Registration and '545 Registration are invalid, and requests an order cancelling those trademarks.
Schutte Inc. has agreed to withdraw any claims in connection to the '545 Registration, including its cancellation claim. Kwik
V
Kwik Lok moves for summary judgment dismissing Sehutte Inc.’s claims against it for false advertising. In Count Five, Sehutte Inc. accused Kwik Lok of false advertising in violation of § 43(a) of the Lanham Act, 15 U.S.C. § 1125(a). In Count Six, Sehutte Inc. accused Kwik Lok of false advertising in violation of New York General Business Law §§ 349, 350, and 350-a. Subsequent to Sehutte Inc.’s allegations that Kwik Lok made false and misleading statements on its website regarding its products’ patent protections, Kwik Lok removed the allegedly misleading statements. Sehutte Inc. now does not contest Kwik Lok’s motion for summary judgment dismissing those claims.
Kwik Lok’s motion for summary judgment dismissing Counts Five and Six of Sehutte Inc.’s Second Amended Complaint alleging false- advertising is therefore granted.
VI
Sehutte Inc. moves to dismiss Kwik Lok’s counterclaims for infringement of Kwik Lok’s trade dress, dilution, unfair competition, and injury to business reputation, or alternatively, for summary judgment dismissing the dilution and infringement claims. Because Kwik Lok has withdrawn all of its counterclaims except those related to the Clipps G-Series, Sehutte Inc.’s motion with regard to Kwik Lok’s other claims is moot. Kwik Lok’s remaining counterclaims concern its '043 Registration and its unregistered trade dress rights for its beveled and notched product configuration.
A.
In deciding a motion to dismiss for failure to state a claim pursuant to Rule 12(b)(6), the allegations in the complaint are accepted as true, and all reasonable inferences must be drawn in the plaintiffs favor. McCarthy v. Dun & Bradstreet Cory., 482 F.3d 184, 191 (2d Cir.2007). The Court’s function on a motion to dismiss is “not to weigh the evidence that might be presented at a trial but merely to determine whether the complaint itself is legally sufficient.” Goldman v. Belden, 754 F.2d 1059, 1067 (2d Cir.1985). The Court should not dismiss the complaint if the plaintiff has stated “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Cory. v. Twombly, 550 U.S. 544, 570, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007): “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009). While the Court should construe the factual allegations in the light most favorable to the plaintiff, “the tenet that a court must accept as true all of the allegations contained in the complaint is inapplicable to legal conclusions.” Id.
When presented with a motion to dismiss pursuant to Rule 12(b)(6), the Court may consider documents that are referenced in the complaint, documents that the plaintiff relied on in bringing suit and that are either in the plaintiffs possession or that the plaintiff knew of when bringing suit, or matters of which judicial notice may be taken. See Chambers v. Time Warner, Inc., 282 F.3d 147, 153 (2d Cir. 2002); see also Ramirez v. Riverbay Cory., No. 13 Civ. 2367, 35 F.Supp.3d 513, 518, 2014 WL 3800489, at *2 (S.D.N.Y. Aug. 1, 2014).
A court may decide in its discretion whether to convert a motion to dismiss into a motion for summary judgment. Fed.R.Civ.P. 12(d). There must be notice of the conversion; and the Court must “afford all parties the opportunity to present supporting material.” Fonte v. Bd. of Managers of Cont’l Towers Condo., 848 F.2d 24, 25 (2d Cir.1988); see also Williams v. Secure Res. Commc’ns, No. 11 Civ. 03986, 2012 WL 2864519, at *2 (S.D.N.Y. July 12, 2012). In determining whether to convert a motion on the pleadings into a motion for summary judgment, the Court must consider whether conversion is likely to facilitate the disposition of the action. See, e.g., Lennon ex rel. Lennon v. Screen Creations, Ltd., 939 F.Supp. '287, 292 (S.D.N.Y.1996). Because there is already another summary judgment motion by Schutte Inc. presently before the Court, conversion of the motion to dismiss to a summary judgment motion would not facilitate disposition of this action.
Schutte Inc.’s motion to dismiss the counterclaims is therefore denied.
B.
Schutte Inc. moves for summary judgment dismissing Kwik Lok’s counterclaims for trade dress infringement. The initial difficulty with this motion is that it fails to distinguish among the counterclaims. The first counterclaim argues that Schutte products, particularly the Clipps G-Series infringes the '043 registered product configuration and thereby violates § 32(1) of the Lanham Act, 15 U.S.C. § 1114(1).
Section 32(1) of the Lanham Act protects registered marks. It provides a private cause of action against any person who, without the consent of the registrant:
(a) [uses] in commerce any reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribu*696 tion or advertising of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive.
15 U.S.C. § 1114(1).
Section 43(a) of the Lanham Act protects unregistered marks and provides a private cause of action against any person who:
in connection with any goods or services ... uses in commerce any word, term, name, symbol, or device, or any combination thereof, ... which ... is likely to cause confusion, or to cause mistake, or to deceive ... or as to the origin, sponsorship, or approval of his or her goods ... by another person....
15 U.S.C. § 1125(a).
The protection of registered and unregistered trademarks under the Lanham Act extends to trade dress. WalMart Stores, Inc. v. Samara Bros., Inc., 529 U.S. 205, 209, 120 S.Ct. 1339, 146 L.Ed.2d 182 (2000). Trade dress “encompasses the design and appearance of the product together with all the elements making up the overall image that serves to identify the product presented to the customer.” Fun-Damental Too, Ltd. v. Gem-my Indus. Corp., Ill F.3d 993/999 (2d Cir.1997). It is “essentially a product’s total image and overall appearance ... as defined by its overall composition and design, including size, shape, color, texture, and graphics.” Jeffrey Milstein, Inc. v. Greger, Lawlor, Roth, Inc., 58 F.3d 27, 31 (2d Cir.1995) (internal quotations and citations omitted). The protection of trade dress under the Lanham Act serves “to secure to the owner of the mark the goodwill of his business and to protect the ability of consumers to distinguish among competing producers.” Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 774, 112 S.Ct. 2753, 120 L.Ed.2d 615 (1992) (internal quotations omitted). However, “the Lanham Act must [also] be construed in the light of a strong federal policy in favor of vigorously competitive markets.” Landscape Forms, Inc. v. Columbia Cascade Co., 113 F.3d 373, 379 (2d Cir.1997).
To succeed on its trade dress infringement claims, Kwik Lok must show “(a) that its trade dress is entitled to protection under the Act, and (b) that the defendant’s dress infringes on the plaintiffs dress by creating a likelihood of confusion.” Id. at 377. Two types of trade dress are entitled to protection: product packaging and product design. “Product packaging” trade dress refers to the “dressing” or “packaging” of a product. “Product design” trade dress refers to the design or configuration of the product itself. See Milstein, 58 F.3d at 31; see also Heller Inc. v. Design Within Reach, Inc., No. 09 Civ.1909, 2009 WL 2486054, at *4-5 (S.D.N.Y. Aug. 14, 2009). Kwik Lok claims protection for the shape and design of its bag closures — for product design trade dress.
According to section 7(b) of the Lanham Act, a certificate of registration of a trademark issued by the USPTO is prima facie evidence of the mark’s validity, of the registrant’s ownership of the mark, and of the registrant’s exclusive right to use the mark. See Gameologist Grp., LLC v. Scientific Games Int’l, Inc., 838 F.Supp.2d 141, 153 (S.D.N.Y.2011), aff'd, 508 Fed.Appx. 31 (2d Cir.2013) (summary order). Use of a registered mark for five consecutive years deems the mark incontestable and represents conclusive evidence of the first prong: that the mark is entitled to protection. See Cadbury Beverages, Inc. v. Cott Corp., 73 F.3d 474, 476 (2d Cir.1996); 15 U.S.C. § 1115(b) (stating that an incontestable registration “shall be conclusive evidence of the validity of the registered mark”). However, an incontestable mark may be challenged if it is functional,
Where a mark is not registered, the plaintiff has the burden of proving that its mark is a valid trademark. See Reese Publishing Co., Inc. v. Hampton Int’l Communications, Inc., 620 F.2d 7, 11 (2d Cir.1980); Trustees of Columbia Univ. v. Columbia/HCA Healthcare Corp., 964 F.Supp. 733, 742 (S.D.N.Y.1997). A plaintiff may make this showing for trade dress if the mark is not functional and if it is either inherently distinctive or has acquired secondary meaning in the marketplace. Nora Beverages, Inc. v. Perrier Group of Am., Inc., 269 F.3d 114, 118-19 (2d Cir.2001); see also Yurman Design, Inc. v. Golden Treasure Imports, Inc., 275 F.Supp.2d 506, 510 (S.D.N.Y.2003). A plaintiff claiming “secondary meaning” must show that “in the minds of the public, the primary significance of the mark is to identify the source of the product rather than the product itself.” Yurman Design, Inc. v. PAJ, Inc., 262 F.3d 101, 115 (2d Cir.2001).
Schutte Inc. argues that Kwik Lok’s trade dress rights in the '043 Registration are invalid because they do not identify Kwik Lok as the source of the product, they have not acquired secondary meaning, they are generic, and have been abandoned. Finally, Schutte Inc. asserts that even if Kwik Lok’s trademark is protecta-ble, Kwik Lok cannot succeed on a counterclaim for infringement because there is no likelihood' of confusion between Kwik Lok’s products and the Clipps G-Series.
Kwik Lok validly registered its '043 Registration in 1996 and has been using it in commerce continuously since then. (See June 20 Miller Decl. ¶ 5, Ex. Y; June 20 Miller Deck ¶ 9, Ex. S.) The '043 Registration is therefore incontestable. Cadbury Beverages, 73 F.3d at 476. Much of Schutte Inc.’s arguments in its summary judgment motion appear directed at Kwik Lok’s unregistered trade dress rights. Nevertheless, Schutte Inc. may still challenge the validity of the '043 Registration if it can show that it is generic or has been abandoned.
Schutte Inc.’s argument that Kwik Lok’s trade dress is generic appears to be largely based on what it claims is a vague and overbroad description of the product, the alleged failure of Kwik Lok’s deposition witnesses to identify distinctive features of the product, and news articles that identify the products in generic terms. Yet in order to prove that a registered trade dress is invalid because it is generic, Schutte Inc. must show that the trade dress “consists of the shape of a product that conforms to a well-established industry custom.” Fun-Damental Too, 111 F.3d at 1000. Kwik Lok has produced evidence showing that its design is unique in the industry and that it has gone to great lengths to promote this design as its own. (See June 20 Miller Deck ¶¶ 21 — 26; Exs. K, L, M.) There are therefore sufficient factual disputes that preclude granting summary judgment on this claim.
Schutte Inc. also argues that the '043 Registration has been abandoned unintentionally because Kwik Lok has been using the mark in a generic way, advertising the functional benefits. To prove abandonment, one must show “either the owner’s intent to abandon the mark, or a course of conduct on the part of the owner causing the mark to become generic or lose its significance as a mark.” Hermes Int’l v. Lederer de Paris Fifth Ave., Inc., 219 F.3d 104, 110 (2d Cir.2000).
Schutte Inc. also argues that Kwik Lok has unintentionally abandoned its trademark rights by engaging in uncontrolled or “naked” licensing — namely, “a lack of adequate quality control over goods and services sold under the mark by the licensees.” Patsy’s Italian Rest., Inc. v. Bañas, 658 F.3d 254, 261-62 (2d Cir.2011). Schutte Inc. argues that by allowing third party distributors and consumers, such as bakeries, to print their own trademarks, prices, and other promotional messages on Kwik Lok’s bag closures, Kwik Lok has engaged in naked licensing and abandoned its trademark. However, as the Second Circuit Court of Appeals has stated, “naked licensing will lead to an abandonment of a mark only where the mark loses its significance.” Id. at 265. Kwik Lok’s bag closures are used as a component of whichever bagged product is being sold. Despite a third-party user’s labeling of a price or some other logo on the closure, Kwik Lok’s product configurations still retain their significance to the relevant market of distributors. See Dawn Donut Co. v. Hart’s Food Stores, Inc., 267 F.2d 358, 369 (2d Cir.1959) (stating that any changes to a product in the retail market would not necessarily affect its trademark rights in the wholesale market). Schutte Ine.’s argument for summary judgment as to abandonment is therefore without merit.
As to Kwik Lok’s unregistered trade dress rights, Schutte Inc. argues that they are invalid because they are not indicative of their source and have not acquired secondary meaning. Its support for both arguments is similar to its arguments that the registered trade dress is generic: Kwik Lok’s allegedly vague and general descriptions of the product, either by deposition testimony or advertisement, identify no distinctive attributes of the product and do not promote an association between the product and source sufficient to acquire secondary meaning.
Trade dress has secondary meaning when “the primary significance of the [trade dress] in the minds of the consuming public is not the product but the producer,” such that the trade dress tends to be associated not just with the goods or services but with a single, though possibly anonymous, source. 20th Century Wear, Inc. v. Sanmark-Stardust Inc., 815 F.2d 8, 10 (2d Cir.1987) (internal quotation marks omitted) (emphasis in original). Factors that are relevant in determining secondary meaning include (1) advertising expenditures, (2) consumer studies linking the mark to a source, (3) unsolicited media coverage, (4) sales success, (5) attempts to plagiarize the mark, and (6) length and exclusivity of the mark’s use. Genesee Brewing Co. v. Stroh Brewing Co., 124 F.3d 137, 142 n. 4 (2d Cir.1997); see also Yurman Design, 275 F.Supp.2d at 512-13.
Kwik Lok has produced evidence showing that it has sold the Beveled Notched Square exclusively and successfully from 1996 to 2013. (See June 20 Miller Decl. ¶ 19, Ex. T.) It has also spent millions of dollars on advertising and promoting its trade dress rights. (See Miller Decl. ¶ 24, Exs. X, Q.) Neither side has produced studies regarding consumer identification of the source of Kwik Lok’s products. In assessing secondary meaning, a court looks to whether “a substantial segment of the relevant group of consumers” associates the product with the producer. Centaur Commc’ns, 830 F.2d at
Finally, Schutte Inc. argues that even if Kwik Lok’s registered and unregistered trademarks were found to be valid, Kwik Lok’s counterclaims for infringement cannot succeed because there can be no likelihood of confusion between Kwik Lok’s products and the Clipps G-Series.
The test for consumer confusion is whether “numerous ordinary prudent purchasers are likely to be misled or confused as to the source of the product in question because of the entrance in the marketplace of the defendant’s mark,” Gmner + Jahr USA Publ’g v. Meredith Corp., 991 F.2d 1072, 1077 (2d Cir.1993); see also N.Y. Stock Exch. v. N.Y., N.Y. Hotel, LLC, 293 F.3d 550, 554-55 (2d Cir.2002); Morningside Grp. Ltd. v. Morning-side Capital Grp., L.L.C., 182 F.3d 133, 138 (2d Cir.1999); “or that there may be confusion as to [the] plaintiffs sponsorship or endorsement of the junior mark,” Hormel Foods Corp. v. Jim Henson Prods., Inc., 73 F.3d 497, 502 (2d Cir.1996); see also Famous Horse Inc. v. 5th Ave. Photo Inc., 624 F.3d 106, 108-09 (2d Cir.2010); N.Y. Stock Exch., 293 F.3d at 555. Proof of actual confusion is not necessary. See Centaur Commc’ns, Ltd. v. AJS/M Commc’ns, Inc., 830 F.2d 1217, 1227 (2d Cir.1987), overruled on other grounds Bristol-Myers Squibb Co. v. McNeil-P.P.C., Inc., 973 F.2d 1033, 1043 (2d Cir.1992). The ultimate question as to likelihood of confusion is a question of law for the Court. See, e.g., Sterling Drug, Inc. v. Bayer AG, 14 F.3d 733, 743 (2d Cir.1994). The question of likelihood of confusion is appropriate for resolution on a motion for summary judgment “where the undisputed evidence would lead only to one conclusion as to whether confusion is likely.” Cad-bury Beverages, 73 F.3d at 478; see also Gameologist Grp., 838 F.Supp.2d at 156.
In Polaroid Corp. v. Polarad Electronics Corp., 287 F.2d 492 (2d Cir.1961) (Friendly, J.), the Court of Appeals for the Second Circuit set forth eight nonexclusive factors that courts are to consider when determining whether a likelihood of confusion exists. Those factors are: 1) the strength of the plaintiffs mark; 2) the similarity between the parties’ marks; 3) the competitive proximity of the parties’ products; 4) the likelihood that the plaintiff will “bridge the gap” and offer a product like the defendants’; 5) evidence of actual confusion between the parties’ products; 6) evidence of good faith on the defendants’ part; 7) the quality of the defendants’ product; and 8) the sophistication of the relevant customers. Id. at 495; see also Kelly-Brown v. Winfrey, 717 F.3d 295, 307 (2d Cir.2013); Sly Magazine, LLC v. Weider Publications L.L.C., 346 Fed. Appx. 721, 722 (2d Cir.2009) (summary order); Hormel Foods, 73 F.3d at 502-05. The decision as to whether a mark infringes requires a “comprehensive analysis of all the relevant facts and circumstances.” Vitarroz Corp. v. Borden, Inc., 644 F.2d 960, 968 (2d Cir.1981). The Court of Appeals for the Second Circuit has instructed that:
[T]he Polaroid factors are not, of course, “exclusive” and should not be applied “mechanically.” No single fac*700 tor is dispositive, and cases may certainly arise where a factor is irrelevant to the facts at hand. But it is incumbent ■ upon the district judge to engage in a deliberate review of each factor, and, if a factor is inapplicable to a case, to explain why. The steady application of Polaroid is critical to the proper development of trademark law, for it is only when the Polaroid factors are applied consistently and clearly over time that the relevant distinctions between different factual configurations can emerge.
Arrow Fastener Co., Inc. v. Stanley Works, 59 F.3d 384, 400 (2d Cir.1995) (citations omitted); see also N.Y. Stock Exch., 293 F.3d at 555. When the likelihood of confusion is in doubt, the question will be resolved in favor of the senior user. See Telechron, Inc. v. Telicon Corp., 198 F.2d 903, 909 (3d Cir.1952); Brockmeyer v. The Hearst Corp., No. 01 Civ. 7746, 2002 WL 1402320, at *8 (S.D.N.Y. June 27, 2002); Lambert Pharmacol Co. v. Bolton Chem. Corp., 219 F. 325, 326 (S.D.N.Y.1915) (L. Hand, J.); see also Gameologist Grp., 838 F.Supp.2d at 157.
Schutte Inc. argues that five of the Polaroid factors weigh in favor of granting it summary judgment as to the likelihood of consumer confusion. It argues that Kwik Lok’s simple design and history of promoting only the functionality of the product makes it a weakly protected mark; that Kwik Lok’s and Schutte Inc.’s marks are dissimilar; that there is no actual confusion; that there is a high level of consumer sophistication in this market; and that there is no close proximity of the products upon purchase.
Schutte Inc.’s arguments are not supported by sufficient evidence in the record so as to preclude a genuine dispute of material fact.on this issue. With respect to the strength of its marks, Kwik Lok has shown that it has invested a significant amount of resources into advertising and promotion. (See June 20 Miller Decl. ¶ 24, Ex. X); Gucci Am., Inc. v. Guess?, Inc., 868 F.Supp.2d 207, 247 (S.D.N.Y.2012) (finding sales and extent of advertising significant in assessing the first Polaroid factor). Kwik Lok has presented evidence that this history of marketing and sales success of its bag closures has led to acquired distinctiveness in the relevant market. See Bath & Body Works Brand Mgmt., Inc. v. Summit Entm’t, LLC, 7 F.Supp.3d 385, 394, 2014 WL 1170379, at *4 (S.D.N.Y. Mar. 21, 2014) (holding that the acquired distinctiveness of plaintiffs mark weighed in favor of the mark’s strength). A reasonable factfinder could therefore find that Kwik Lok’s mark is a strong mark.
As to the second factor, a reasonable factfinder could find that the test for similarity is met here, namely that a “consumer who is somewhat familiar with the plaintiffs mark would likely be confused when presented with defendant’s mark alone.” Akiro LLC v. House of Cheatham, Inc., 946 F.Supp.2d 324, 334 (S.D.N.Y. 2013). Kwik Lok argues and presents evidence that the overall impression of the products is similar. {See June 20 McQuil-len Decl. Ex. D.) While a side-by-side comparison of the products is not the correct test for similarity, Schutte Inc. has produced no evidence to show distinctions between the overall commercial impressions of the two groups of products as presented to consumers in the marketplace. See Malletier v. Burlington Coat Factory Warehouse Corp., 426 F.3d 532, 539 (2d Cir.2005).
With respect to the third and fourth factors, the factors weigh in favor of finding a likelihood of confusion. Schutte Inc. seeks to market its Clipps G-Series in the United States in direct competition with the Kwik Lok bag closures and to the
On the fifth factor, there is no showing of actual confusion, but actual confusion is not required. Centaur Commc’ns, 830 F.2d at 1227. Moreover, Schutte Inc.’s effort to enter the market is only beginning and thus it is not surprising that there is no showing of actual confusion.
The sixth factor of good faith weighs against Schutte Inc. It is plain that Schutte Inc.’s parent company, Schutte BV, was well aware of Kwik Lok’s products and sought to compete directly against them by introducing a similar product. (See June 20 McQuillen Deck, Ex. A (Schutte BV memorandum stating “Schutte has been in the market with ‘a copy’ of the Kwiklok closure. Smartly done, and just a little bit different from Kwiklok”)). This is some evidence of bad faith. See Luv n’ Care, Ltd. v. Maybom USA Inc., 898 F.Supp.2d 634, 648 (S.D.N.Y.2012) (citing Lang v. Ret. Living Pub. Co., 949 F.2d 576, 583 (2d Cir.1991)) (“[Bad faith] looks to whether the defendant adopted its mark with the intention of capitalizing on plaintiffs reputation and goodwill and any confusion between his and the senior user’s product.”)
As to the seventh factor, Kwik Lok has not presented any evidence of issues with tile quality of Schutte Inc. products. However, as with evidence of actual confusion, it is not surprising that quality issues have not arisen with respect to a product that is only beginning to enter the market. This factor is neutral.
In short, all Schutte Inc. has arguably shown at this point is that there is no evidence of actual confusion or quality issues yet and that there is a high level of consumer sophistication in the market. Although one Polaroid factor may be dis-positive, Schutte Inc. has failed to carry its burden on three of the most important factors: strength, similarity, and proximity. See Mobil Oil Corp. v. Pegasus Petroleum Corp., 818 F.2d 254, 258 (2d Cir.1987) (suggesting that strength, similarity, and proximity are the most critical Polaroid factors). Therefore, summary judgment on the likelihood of consumer confusion as to Kwik Lok’s trade dress rights is inappropriate. See, e.g., Bath & Body Works, 7 F.Supp.3d at 398, 2014 WL 1170379 at *9 (denying defendant’s summary judgment motion on plaintiffs trade dress infringement claim after finding material issues of fact existed as to Polaroid factors).
Schutte Inc.’s motion summary judgment on Kwik Lok’s counterclaims for trade dress infringement of its '043 Registration and beveled and notched product configuration is denied.
C.
Schutte Inc. moves for summary judgment dismissing Kwik Lok’s counterclaim for federal trade dress dilution under 15 U.S.C. § 1125(c)(1).
A trademark holder claiming dilution under the Trademark Dilution Revision Act (“TDRA”) must show the following
The TDRA states that in order for a mark to be “famous,” it must be “widely recognized by the general consuming public of the United States” as a designation of the source of the goods or of the mark’s owner. Lanham Act § 43(c)(2)(A), 15 U.S.C. § 1125(c)(2)(A). The TDRA outlines four factors that a court may consider to determine whether a mark qualifies as “famous” under the statute: (1) the “duration, extent, and geographic reach of advertising and publicity of the mark,” (2) the “amount, volume, and geographic extent of sales of goods and services offered under the mark,” (3) the “extent of actual recognition of the mark,” and (4) whether “the mark was registered.” Id. Based on these criteria, courts generally have limited famous marks to those that receive multi-million dollar advertising budgets, generate hundreds of millions of dollars in sales annually, and are almost universally recognized by the general public. See Jada Toys, Inc. v. Mattel, Inc., 518 F.3d 628, 635 (9th Cir.2008) (holding that a reasonable jury could find “Hot Wheels” famous because Mattel had spent $350 million in advertising and had sold three billion units since inception); TCPIP Holding Co. v. Haar Communications, Inc., 244 F.3d 88, 99 (2d Cir.2001) (noting that “Dupont, Buick, or Kodak” exemplify famous marks deserving protection from dilution); see also Heller, 2009 WL 2486054, at *3.
Since the registration of its trademarks in 1996, Kwik Lok has sold five to six billion of the '043 Registration bag closures per year, (see June 20 Miller Decl. ¶ 9, Ex. S,) and has spent millions of dollars in advertising. (See June 20 Miller Deck ¶24, Ex. X.) However, sales and advertising numbers alone are generally insufficient to show that a product has become sufficiently famous to be protected by the TDRA. See, e.g., TCPIP Holding, 244 F.3d at 99 (holding that trademark holder’s annual sales of $280 million were not enough to constitute fame); Avery Dennison Corp. v. Sumpton, 189 F.3d 868, 879 (9th Cir.1999) (marks used for decades and parent company had annual sales of $3 billion and annual advertising costs of over $5 million). There must be some showing that the trademark is famous to the “general consuming public of the United States,” rather than a niche market. Heller, 2009 WL 2486054, at *4.
In addition to its sales and advertising numbers, Kwik Lok points to publication and circulation of product brochures and catalogs, attendance at industry trade shows, and advertisements in trade publications. (See June 20 Miller Deck ¶¶ 25-30, Exs. K, L, M.) Indeed, Schutte Inc. has apparently conceded that Kwik Lok’s trade dress product configurations have acquired fame based on the combination of the products’ continued use over many years, extensive promotion at trade shows and over the internet, and the significant number of sales. (Ph’s Rule 56.1 Statement Undisputed Fact ¶ 71.) Rather than disputing that Kwik Lok’s products are famous for purposes of the TDRA, Schutte Inc. argues that to the extent Kwik Lok’s
Kwik Lok has also shown that there are issues of fact as to whether Schutte Inc.’s marketing of its Clipps G-Series would cause dilution of its mark through blurring. See 15 U.S.C. § 1125(c)(2)(B). Schutte Inc.’s motion for summary judgment dismissing Kwik Lok’s counterclaim for dilution under the TDRA is therefore denied.
CONCLUSION
To the extent not specifically addressed above, any remaining arguments are either moot or without merit. For the reasons explained, the counterclaim defendants’ motions to dismiss and for summary judgment are denied in their entirety. The plaintiff has withdrawn all claims related to the '545 .and '804 Registrations and to its Schutlok product line. The defendant’s motion for partial summary judgment is moot as to those claims. The remainder of the defendant’s motion for partial summary judgment is granted, except any claim for declaratory judgment relating to the Clipps G-Series. The plaintiff’s claims for declaratory judgment under Counts One and Two of the Second Amended Complaint are dismissed, except those related to the Clipps G-Series. The defendant has withdrawn all of its counterclaims except those asserting its rights under the '043 Registration and its beveled and notched product configuration as against the Clipps G-Series. Pursuant to the parties’ stipulation, Counts One and Two with respect to the '804 Registration, and Counts Four through Six of the Second Amended Complaint are dismissed. The Clerk is directed to close all pending motions.
Because of the extensive claims and counterclaims that have been withdrawn or modified, the plaintiff should file a Third Amended Complaint within fourteen days of the date of this opinion and order. The defendant should file an amended answer and counterclaim fourteen days thereafter and the counterclaim defendants should file an answer to any counterclaims fourteen days thereafter.
SO ORDERED.
. The parties refer to Schutte Inc. and Schutte BV as counterclaim defendants even though Schutte BV is more properly termed a third party defendant. The Court will accept the parties' terminology and refer to both Schutte parties as counterclaim defendants.
. Schulte had originally requested a declaratory judgment as to eleven of its products, but recently agreed to withdraw its request as to the "Schutlok” product line, including Types A, B, T, K, G, and L.
. Schutte Inc. has withdrawn its claims for cancellation of Kwik Lok’s '545 and '804 Registrations.
. The Supreme Court recently issued a decision regarding personal jurisdiction over corporations in Daimler AG v. Bauman, - U.S. -, 134 S.Ct. 746, 187 L.Ed.2d 624 (2014), in which it affirmed that the exercise of general jurisdiction over a corporation is limited
. At oral argument, Schutte Inc. suggested for the first time that all of the Clipps products are so similar that they should be evaluated together as one product line. Nevertheless, Schutte Inc. cannot dispute that despite these similarities, they are still different products. Consequently, jurisdiction for each product must be evaluated separately. See Bill’s Birds, 920 F.Supp.2d at 363.
. The parties have stipulated regarding the '804 Registration: Kwik Lok has covenanted not to sue based on that mark and Schutte Inc. has dismissed all of its claims related to that mark. Therefore, Schutte Inc.’s claims under Count One and Two of the Second Amended Complaint with respect to the '804 Registration and Count Four of the Second Amended Complaint are dismissed. Kwik Lok’s motion for summary judgment as to Schutte’s claims based on the '804 Registration is moot.
. The counterclaim is asserted against both Schutte Inc. and Schutte BV and includes allegations involving the '545 Registration, which are now moot, and allegations against products other than the Clipps G-Series, which have now been withdrawn.
. There is a third counterclaim for common law unfair competition which alleges that Schutte violated Kwik Lok's trade dress rights in product configurations. Because Schutte Inc. has not attempted to address this counterclaim, the Court could not grant summary judgment dismissing it. In any event, trade dress protection under New York law is similar to federal law, except there is no requirement to show secondary meaning. See Cartier, Inc. v. Four Star Jewelry Creations, Inc., 348 F.Supp.2d 217, 250-51 (S.D.N.Y.2004).
. Schutte Inc.’s argument does not address the separate counterclaim for dilution and injury to business reputation under N.Y. General Business Law § 360-1, the Fifth Counterclaim. The Court could not therefore dismiss that counterclaim.