Atwood v. Lamar Obie Co., LLC
CourtCourt of Appeals of Oregon
Date FiledNovember 12, 2026
DocketA181594
JudgeOrtega
StatusPublished
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Full Opinion
516 November 12, 2026 No. 1089
IN THE COURT OF APPEALS OF THE
STATE OF OREGON
Jim A. ATWOOD,
in his capacity as trustee of the Jim A. Atwood Trust
dated August 10, 2017; Jim A. Atwood, an individual;
and J.A. Atwood Corporation, an Oregon corporation,
Plaintiffs-Respondents,
v.
LAMAR OBIE COMPANY, LLC,
a Delaware limited liability company,
Defendant-Appellant,
and
ONDISPLAY ADVERTISING, LLC,
an Indiana limited liability company;
Michael H. Maloney, an individual;
Alec Dille, an individual; Bradley Williams, an individual;
and James Derby, an individual,
Defendants.
Multnomah County Circuit Court
20CV29502; A181594
Katharine von Ter Stegge, Judge.
Argued and submitted October 15, 2025.
Drew L. Eyman argued the cause for appellant. Also on
the briefs were Clifford S. Davidson and Snell & Wilmer
LLP.
Nicholas A. Kampars argued the cause for respondents.
Also on the brief was Wildwood Law Group LLC.
Before Ortega, Presiding Judge, Joyce, Judge, and
Hellman, Judge.
ORTEGA, P. J.
Affirmed.
Cite as 354 Or App 516 (2026) 517
518 Atwood v. Lamar Obie Co., LLC
ORTEGA, P. J.
Defendant Lamar Obie Company, LLC (Lamar)
appeals from a general judgment entered for plaintiffs
on their claim for breach of the implied duty of good faith
and fair dealing and awarding damages of $1,237,191.92.
Plaintiffs own a building and have historically leased a
large, exterior wall of that building to advertising companies
to sell commercial advertising space for large signs. In June
2015, for the first time, plaintiffs were required to obtain
a permit from the Oregon Department of Transportation
(ODOT) that allowed that use. The company leasing the
wall from plaintiffs at that time, OnDisplay Advertising
Services, LLC, obtained the ODOT permit which, contrary
to plaintiffs’ instructions, ODOT issued solely in the name
of OnDisplay. Around the same time, OnDisplay sold the
lease with plaintiffs to defendant Lamar and ODOT trans-
ferred the permit to Lamar. Plaintiffs were not aware at
the time that they were not named on the permit. In 2019,
plaintiffs terminated the lease with Lamar. Among other
disputes, Lamar refused to sell or transfer the ODOT per-
mit to plaintiffs and instead turned the permit in to ODOT
for relocation credit that Lamar cannot use and which ended
plaintiffs’ ability to display commercial advertising on the
building’s exterior wall.
As relevant to this appeal, plaintiffs asserted a
claim for breach of the implied duty of good faith and fair
dealing against Lamar, and the jury returned a verdict in
plaintiffs’ favor. Lamar now appeals, asserting nine assign-
ments of error that challenge the trial court’s submission
of the good faith and fair dealing claim to the jury and the
jury instructions on good faith and fair dealing and on dam-
ages. In sum, we conclude that, as a matter of law, the par-
ties could have held the objectively reasonable contractual
expectations that formed the bases of plaintiffs’ claim, and
that the trial court correctly submitted to the jury whether
the parties in fact held those expectations and whether
Lamar’s actions, including with respect to the ODOT per-
mit, were contrary to those expectations. We also conclude
that plaintiffs’ future damages were not too speculative to
submit to the jury. Finally, we conclude that the trial court
Cite as 354 Or App 516 (2026) 519
did not err in any of the ways asserted by Lamar in giving
the jury instructions on the implied covenant of good faith
and fair dealing and on damages. Accordingly, we affirm.
I. ASSIGNMENTS OF ERROR NOT
REVIEWABLE ON APPEAL
Before turning to the facts of this case and the mer-
its of Lamar’s assignments, we first dispose of those assign-
ments of error that are unreviewable on appeal. In its first
assignment of error, Lamar argues that the trial court erred
in denying Lamar’s motion for summary judgment. “In a
case that has gone to trial, the denial of a summary judg-
ment motion is not reviewable on appeal unless the motion
rested on a ‘purely legal’ contention.” Freeman v. Stuart, 203
Or App 191, 194, 125 P3d 786 (2005). “A ‘purely legal’ conten-
tion, as that term is used in this context, refers to one that
‘does not require the establishment of any predicate facts.’ ”
Id. (quoting Stilwell v. Seibel, 169 Or App 613, 616, 10 P3d
319 (2000)). “That means facts are not merely undisputed,
but immaterial, such as a facial challenge to the constitu-
tionality of a statute.” Id. That is, “the legal theory under-
lying the motion must be that the moving party has a right
to prevail on any set of facts and that the facts, in effect,
do not matter.” York v. Bailey, 159 Or App 341, 345-46, 976
P2d 1181, rev den, 329 Or 287 (1999). The facts of this case
are material to Lamar’s summary judgment motion, which
rested on its contention that plaintiffs’ contractual expec-
tations were not objectively reasonable. Thus, Lamar’s first
assignment of error is unreviewable.
Lamar’s fourth assignment of error challenges the
trial court’s denial of Lamar’s motion for judgment notwith-
standing the verdict and alternative motion for new trial.
However, “[d]enials of those motions made on the grounds of
insufficient evidence are not reviewable.” Burke v. American
Network, Inc., 95 Or App 274, 277, 768 P2d 924 (1989).
Although Lamar attempts to frame the issues as purely
legal, the gravamen of Lamar’s argument below was that
the evidence was legally insufficient to support the jury’s
verdict. Thus, we do not address Lamar’s fourth assignment
because it is not reviewable on appeal.
520 Atwood v. Lamar Obie Co., LLC
II. BACKGROUND
In its remaining assignments of error, Lamar
argues that the trial court erred in denying its directed ver-
dict motions and in its instructions to the jury. “In review-
ing the denial of a motion for directed verdict, we view the
evidence, including reasonable attendant inferences, in the
light most favorable to the nonmoving party, here, plain-
tiff[s].” Hudjohn v. S&G Mach. Co., 200 Or App 340, 342,
114 P3d 1141 (2005). We recite the following facts with that
standard in mind. To the extent that Lamar is entitled to
any different factual inferences with respect to jury instruc-
tions, we will address that in our analysis of those assign-
ments of error. See, e.g., Ossanna v. Nike, Inc., 365 Or 196,
199, 445 P3d 281 (2019) (“We review a trial court’s failure to
give a requested jury instruction for errors of law and eval-
uate the evidence in the light most favorable to the estab-
lishment of the facts necessary to require the instruction.”
(Internal citations omitted.)).
Plaintiffs are owners of a building located on West
Burnside in Portland. Plaintiff Jim Atwood is the sole share-
holder of plaintiff JA Atwood Corporation and the trustee of
plaintiff Jim A Atwood Trust. The west side of the building
has a large wall, and plaintiffs used the wall to display com-
mercial advertising for decades (the wall sign). Plaintiffs
would lease the wall sign to advertising companies to act as
brokers to obtain advertising for the wall sign and gener-
ate revenue. Each lease was for a set period and a monthly
rental amount, and, at the end of the lease, plaintiffs were
free to lease the wall sign to another tenant.
On July 1, 2009, plaintiffs entered into a lease with
Onsite Advertising Services, LLC to act as the broker for the
wall sign. That lease was different than prior leases in that
it provided that the revenue from advertisers would be split
between plaintiffs and Onsite Advertising. The lease included
terms that plaintiffs leased the building to Onsite Advertising
“for the purpose of displaying a painted mural, painted
advertising sign, signage applied by way of other materials
such as adhesive or flex vinyl products (common for indus-
try), or signage affixed by bolts or screws anchored into the
building in such a way so as not to damage the bricks or
Cite as 354 Or App 516 (2026) 521
structure. All holes, if any, shall be filled by Lessee at the
expiration of the lease.”
The lease also provided that, “Lessee shall take no acts
which would damage or threaten to damage any portion of
the building wall.” Atwood testified that he did not want
any tenants to take any acts that would impair his ability
to lease the wall sign. The lease was for 60 months, ending
on June 30, 2014, with an option to renew for 60 months.
Also in 2009, plaintiffs paid for an illumination system for
the wall sign that was attached to the building, and later,
through reduced rent, paid for a cabling system to attach
vinyl signs.
After entering into that agreement, in 2010, OnSite
Advertising assigned its interest in the lease to OnDisplay
Advertising LLC, in a sale of assets. In February 2014, with
an effective date of June 30, 2014, plaintiffs and OnDisplay
executed a lease addendum, which set out the revenue split
going forward, extended the lease to June 30, 2019, and
provided that the lease would automatically renew for five
years, unless either party gave at least 60 days prior notice
of intent not to renew.
In 2012, the portion of West Burnside where the wall
sign is located was designated a state highway by Oregon,
which made the sign subject to permitting requirements for
commercial advertising located next to a highway. However,
ODOT did not require applications for permits until June
30, 2015. In December 2014, OnDisplay’s representative,
Mike Maloney, contacted Atwood and informed him that the
state required a permit for the wall sign and that he needed
Atwood to prepare a letter to ODOT. Atwood agreed to pro-
vide the letter, so long as plaintiffs owned the permit when
the lease ended. Atwood provided the letter to Maloney,
which gave consent to OnDisplay to apply for the permit and
provided that the permit “shall be in the name of: OnDisplay
Advertising, J A Atwood, J A Atwood Corporation, their
successors and assigns, as his or its interest may appear.”
Atwood included that language to be clear that he was to
own the permit when the lease with OnDisplay ended.
In early 2015, OnDisplay began discussions with
Lamar to purchase OnDisplay’s assets, including its lease
522 Atwood v. Lamar Obie Co., LLC
with plaintiffs. As a condition of the transaction with
Lamar, OnDisplay was required to apply for the ODOT per-
mit. Maloney then sent the application to ODOT along with
Atwood’s letter, which is part of the permit file. Maloney
also sent the application packet to OnDisplay’s attorneys as
part of the transaction with Lamar. Lamar’s purchase of
OnDisplay’s assets closed on June 16, 2015. OnDisplay did
not ever give Atwood a copy of the application to ODOT or
a copy of the ODOT permit. Maloney also did not communi-
cate with Atwood about the permit.
Maloney notified Atwood of the sale of OnDisplay’s
assets and that it was assigning the lease to Lamar on July
7, 2015. Atwood did not know prior to that time that the sale
was occurring, and he was never informed of any terms of
the sale. He did inquire whether the state permit was com-
pleted, and Maloney told him that the wall sign was now
state permitted. OnDisplay then transferred the ODOT per-
mit to Lamar, without notice to plaintiffs, and ODOT reis-
sued the permit only in the name of Lamar. Plaintiffs were
not notified by OnDisplay, ODOT, or Lamar that ODOT had
issued the permit only in the name of OnDisplay and then
transferred it only in the name of Lamar.
After Lamar took over the lease for the wall sign,
plaintiffs experienced a decline in revenue. In June 2017,
Lamar’s representative, John Fitzmaurice, emailed Atwood
his analysis of the Portland market, and stated, “As you
move forward with whatever company you work with, Jim,
you might consider going to a long-term fixed rate,” and
stated that Lamar would be willing to discuss a buyout
of the lease and suggested that a buyout amount could be
passed on to a new lessee. Atwood followed up several times
with Fitzmaurice, stating that he would like to end the lease
and have a different company sell advertising for the wall
sign, but he did not receive a response.
In June 2018, Fitzmaurice contacted Atwood about
adjusting the bolts and cabling system on the wall sign and
told him that Lamar would leave the lower bolts in place
“should you want to use them in the future with a different
tenant than Lamar.” Atwood gave Lamar that permission
and also informed Lamar that based on poor sales, plaintiffs
Cite as 354 Or App 516 (2026) 523
did not intend to renew the lease, and, thus, it would expire
on June 30, 2019.
In February 2019, Fitzmaurice emailed Atwood and
proposed lease renewal options that were different, and less
favorable for plaintiffs, than the renewal terms provided for
in the lease addendum. Atwood did not respond. About a
week later, Fitzmaurice again emailed Atwood and stated
that if plaintiffs terminated the lease, Lamar would remove
the cabling system and lights and would relinquish the
ODOT permit, which was in Lamar’s name. This was the
first notice plaintiffs received that the ODOT permit was
in Lamar’s name only. Atwood responded by forwarding his
letter to ODOT and informing Lamar that OnDisplay had
applied for the ODOT permit on behalf of plaintiffs. Lamar
then contacted plaintiffs through a lawyer to inform them
that Lamar was the legal permit holder.
Atwood emailed Fitzmaurice, as directed in that
letter, and told him that he had believed the permit was in
plaintiffs’ name, and offered a buyout of Lamar’s lease or a
renewal with Lamar that transferred the ODOT permit to
plaintiffs. Fitzmaurice, however, stated that Lamar was not
interested in selling the ODOT permit and that “[t]he only
offer Lamar will accept is one of the three options previously
offered.” His email further provided that, if plaintiffs did
not accept one of those options, Lamar would remove “our
fixtures” and notify ODOT. Through counsel, Lamar con-
firmed that it would not sell the permit to plaintiffs because
it would not serve Lamar’s interest to “allow a competing
advertising agency to saturate the market even further.”
Before the lease terminated, Lamar began working
with ODOT to turn in the ODOT permit in return for relo-
cation credit to Lamar. Relocation credit allows the holder
to display advertising in a new location, but within strict
geographic limits. However, there is no such location avail-
able for the relocation credit Lamar obtained for the ODOT
permit. Prior to the end of the lease, Lamar removed the
lighting system and the cable for the cabling systems from
the wall sign. On June 28, 2019, plaintiffs instructed Lamar
by letter to not take any further steps affecting plaintiffs’
ability to use the wall sign and not to surrender the ODOT
524 Atwood v. Lamar Obie Co., LLC
permit. However, without notice to plaintiffs, on July 18,
2019, Lamar used the ODOT permit and the removal of
the lighting and cable to obtain the relocation credit from
ODOT.
Plaintiffs have not been able to use the wall sign for
commercial advertising since July 1, 2019. ODOT refused
to issue a new permit to plaintiffs, because Lamar turned
in the original permit for relocation credit. Plaintiffs chal-
lenged that action in this court, which was pending at the
time of trial, but that challenge was ultimately unsuccess-
ful. Jim A. Atwood v. ODOT, 341 Or App 417, 574 P3d 479
(2025). Plaintiffs also brought a lawsuit against ODOT
directly for its actions, which was pending at the time of
trial. The circuit court dismissed that action, which was
affirmed on appeal. Atwood v. Dept. of Transportation, 351
Or App 77, ___ P3d ___ (2026).
As a result of the above actions, plaintiffs brought
this lawsuit against OnDisplay and Lamar. After settling
with OnDisplay, plaintiffs went to trial against Lamar on
its claim for breach of the implied duty of good faith and fair
dealing and conversion. The jury found for plaintiffs on the
implied duty claim only and awarded damages plus costs,
which resulted in a judgment for $1,237,191.92.1 Lamar now
appeals from the judgment for plaintiffs, and we address its
assignments of error challenging the trial court’s denial of
its directed verdict motions and the court’s jury instructions.
III. DIRECTED VERDICT
In its second and third assignments of error, Lamar
challenges the trial court’s denial of its motions for directed
verdict made at the close of plaintiff’s case-in-chief and at the
close of all evidence. On appeal, Lamar argues that it was
entitled to a directed verdict because the lease with plain-
tiffs did not support an objectively reasonable expectation
1
In addition, the jury answered “yes” to each of three interrogatories sub-
mitted to them: “As of July 1, 2019, did Lamar own the MAP-21 permit for the
sign on Plaintiffs’ property located at 314-316 West Burnside (the ‘Permit’)?”;
“When Lamar purchased the assets of OnDisplay in 2015, did Lamar know, or
should Lamar have known, of Plaintiffs’ desire to be listed on the Permit along
with OnDisplay?”; “When Lamar requested a relocation credit from ODOT relat-
ing to the Permit, had the lease between Lamar and Atwood terminated, and had
Lamar removed the sign from Plaintiffs’ property?”
Cite as 354 Or App 516 (2026) 525
that Lamar would relinquish the ODOT permit to plaintiffs
and because plaintiffs did not prove non-speculative dam-
ages based on permanent loss of the wall sign.2
“A directed verdict is appropriate when there is a
complete absence of proof on an essential issue, or when
there is no conflict in the evidence and it is susceptible of
only one construction.” Monson v. State, 136 Or App 225,
231, 901 P2d 904, rev den, 322 Or 361 (1995). “In reviewing
the denial of a motion for directed verdict, we consider the
whole record, including defendant’s evidence,” and we “will
reverse only if there is no evidence from which the jury could
have found that” Lamar breached the implied duty of good
faith and fair dealing or could have found the awarded dam-
ages. Id.
A. Implied Duty of Good Faith and Fair Dealing
To address Lamar’s first argument, we must review
the law on a common-law claim for breach of the implied duty
of good faith and fair dealing. It is well-settled that “there is
an obligation of good faith in the performance and enforce-
ment of every contract.” Best v. U.S. National Bank, 303 Or
557, 561, 739 P2d 554 (1987). “The purpose of the good faith
doctrine is to prohibit improper behavior in the performance
and enforcement of contracts.” Id. at 562. Good faith cannot be
comprehensively defined, but the Supreme Court “has sought
through the good faith doctrine to effectuate the reasonable
contractual expectations of the parties.” Id. at 563; see also
Uptown Heights Associates v. Seafirst Corp., 320 Or 638, 645,
891 P2d 639 (1995) (“That duty is to be applied in a manner
that will effectuate the reasonable contractual expectations
of the parties.” (Internal quotation marks omitted.)). Thus, “[t]
he law imposes a duty of good faith and fair dealing to facil-
itate performance and enforcement of the contract when it is
consistent with and in furtherance of the agreed-upon terms
2
We note that, as to Lamar’s first argument, in the trial court, Lamar only
sought a directed verdict as to a portion of plaintiffs’ claim for relief, stating that
it moved “for a directed verdict with respect to that portion of the First Claim for
Relief relating to the MAP-21 permit for the sign on Plaintiffs’ wall.” On appeal,
Lamar does not cabin its assignment of error in that manner; instead, it argues
that its argument with respect to the ODOT permit entitled it to a directed
verdict on the entirety of plaintiffs’ claim. We thus also consider the entirety of
plaintiffs’ claim with respect to Lamar’s arguments.
526 Atwood v. Lamar Obie Co., LLC
of the contract, or where it effectuates the parties’ objectively
reasonable expectations under the contract[.]” Morrow v. Red
Shield Insurance Co., 212 Or App 653, 661-62, 159 P3d 384
(2007). We have also described the duty of good faith and fair
dealing as “an implied covenant that both parties will refrain
from any act that would have the effect of destroying or injur-
ing the right of the other party to receive the fruits of the con-
tract.” Iron Horse Engineering Co., Inc. v. Northwest Rubber,
193 Or App 402, 421, 89 P3d 1249, rev den, 337 Or 657 (2004)
(internal quotation marks omitted).
In assessing the contractual expectations of the
parties, the Supreme Court has stated that “it is only the
objectively reasonable expectations of parties that will be
examined in determining whether the obligation of good
faith has been met.” Tolbert v. First Nat. Bank of Oregon,
312 Or 485, 494, 823 P2d 965 (1991). The duty of good faith
and fair dealing “does not vary the substantive terms of the
contract or impose obligations inconsistent with the terms
of the contract.” Morrow, 212 Or App at 662; see also, e.g.,
Pacific First Bank v. New Morgan Park Corp., 319 Or 342,
352-53, 876 P2d 761 (1994) (examining the terms of the con-
tract to determine the parties’ reasonable contractual expec-
tations); OUS v. OPEU, 185 Or App 506, 515-16, 60 P3d 567
(2002) (“[T]he duty focuses on the ‘agreed common purpose’
and the ‘justified expectations’ of the parties, both of which
are intimately related to the parties’ manifestation of their
purposes and expectations in the express provisions of the
contract.”). However, “a party may violate its duty of good
faith and fair dealing without also breaching the express
provisions of a contract.” Elliott v. Tektronix, Inc., 102 Or
App 388, 396, 796 P2d 361, rev den, 311 Or 13 (1990).
Here, Lamar argues that, as a matter of law, plain-
tiffs’ contractual expectations are not objectively reason-
able because those expectations are not in the lease and
instead improperly add new terms to a fully integrated con-
tract. That is so, Lamar argues, because the lease does not
address the ODOT permit at all. Lamar also asserts that,
as the owner of the ODOT permit, it had no legal duty to
give the ODOT permit to plaintiffs at the end of the lease
term, and it was authorized by law to seek relocation credit.
Cite as 354 Or App 516 (2026) 527
Lamar also asserts that it was entitled to act for its own
legitimate business interests, which is a reasonable contrac-
tual expectation.
As an initial matter, we reject Lamar’s assertion
that it is always a matter of law for the court to decide
whether a claim of breach of the implied duty of good faith
and fair dealing is based on the parties’ objectively rea-
sonable contractual expectations. For example, in Best, the
Supreme Court determined that it was a matter of fact for
the factfinder to determine the reasonable expectations of
the parties and whether the bank set its fees in accordance
with those expectations. Best, 303 Or at 565-66. In cases
that have addressed the issue as a matter of law, the cir-
cumstances were that the asserted contractual expectation
was contrary to an expressed term in the contract, and,
thus, could not be an objectively reasonable expectation.
See Pacific First Bank, 319 Or at 354-55 (determining, as
a matter of law, where the express terms of the lease gave
the landlord the unilateral right to withhold consent to a
transfer of the lease, the refusal to consent did not contra-
vene the reasonable expectations of the parties); Tolbert, 312
Or at 494-95 (on review of a grant of summary judgment
determining, as a matter of law, that the parties’ reasonable
expectations were met where the depositors agreed to a spe-
cific fee, the bank had unilateral discretion in the contract
to change the fee, and the bank exercised its discretion only
after prior notice). As we have recognized,
“the duty of good faith and fair dealing—which serves to
effectuate the objectively reasonable expectations of the
parties—may be implied as to a disputed issue only if the
parties have not agreed to an express term that governs
that issue; indeed, the reasonable expectations of the par-
ties are irrelevant if the parties have agreed to an express
term governing the issue.”
Gibson v. Douglas County, 197 Or App 204, 217, 106 P3d 151
(2005). Here, because, as a matter of law, the parties could
have held the objectively reasonable expectations that form
the bases of plaintiffs’ claim, it was appropriate for the trial
court to submit the issue to the jury on whether the par-
ties, in fact, held those objectively reasonable contractual
528 Atwood v. Lamar Obie Co., LLC
expectations, and whether Lamar’s conduct was contrary to
those expectations.
To explain our conclusion, we must first set up the
appropriate framing for the question before us. Plaintiffs’
claim was based on three claimed objectively reasonable con-
tractual expectations: that Lamar would take all efforts to
obtain advertisers for the wall sign and maximize revenue
for Lamar and plaintiffs, that Lamar would lease the wall
sign for the term provided under the contract and at the
expiration or termination of the lease return the wall sign
to plaintiffs, and that Lamar would return the wall sign
to plaintiffs undamaged so that plaintiffs could lease the
wall sign to future tenants. Plaintiffs did not assert a con-
tractual expectation that Lamar was required to relinquish
the permit to plaintiffs at the termination of the contract,
which is how Lamar seeks to frame the claim. However,
Lamar does not get to frame plaintiffs’ claim for them. How
Lamar conducted itself with respect to the ODOT permit is
part of the conduct that plaintiffs claimed was contrary to
the parties’ contractual expectations and thus breached the
implied duty of good faith and fair dealing. The distinction
we make here may appear narrow, but it is an important
one. Lamar’s framing of the question is one that directly
seeks to add a contractual term to the lease—you must
relinquish the ODOT permit at the termination of the lease.
Plaintiffs’ actual claim, however, was that the duty of good
faith placed limitations on how Lamar could conduct itself
with respect to the ODOT permit because the outcome that
conduct produced—even though that conduct did not itself
breach the express terms of the contract or was legally per-
missible—was contrary to the agreed common purpose and
expectations of the parties under the lease. That is, the
implied duty imposed on Lamar was to refrain from acting
in a manner that “would have the effect of destroying or
injuring the right of the other party to receive the fruits of
the contract.” Iron Horse Engineering Co., Inc., 193 Or App
at 421.
With that framing in place, we next dispose of
Lamar’s assertion that it is fatal to plaintiffs’ claim that
the lease or addendum does not expressly address an ODOT
Cite as 354 Or App 516 (2026) 529
permit. First, and most importantly, the implied duty of
good faith and fair dealing is by its nature a gap filler for
contracts. It would have no application if the lease or adden-
dum directly addressed the ODOT permit. See, e.g., Gibson,
197 Or App at 217 (stating that the implied duty “may be
implied as to a disputed issue only if the parties have not
agreed to an express term that governs that issue”). Second,
the evidence supports that the lease and addendum were
executed before an ODOT permit was sought by OnDisplay
and before ODOT was requiring such permits to be in place.
The absence of a contract term about an ODOT permit has
no legal significance relative to the parties’ objectively rea-
sonable contractual expectations in this case. Because the
express purpose of the lease and addendum related to obtain-
ing commercial advertising for the wall sign, and because
ODOT subsequently required a permit for that very act,
the implied duty encompassed Lamar’s actions with respect
to the ODOT permit in performance of the lease. Third, as
explained above, plaintiffs’ claimed reasonable contractual
expectation was not that Lamar would relinquish the per-
mit at the termination of the lease. Rather, Lamar’s conduct
with respect to the ODOT permit—which included signifi-
cant other conduct than simply a refusal to “relinquish” the
permit to plaintiffs—was contrary to plaintiffs’ claim that
the parties held objectively reasonable expectations that
plaintiffs would be able to lease the wall sign, which they
owned, to other companies for the purpose of obtaining com-
mercial advertising after the lease with Lamar ended.
We also reject Lamar’s assertions that plaintiffs’
claimed contractual expectations, as a matter of law, were
not objectively reasonable because they either sought to add
terms to the lease or were not grounded in the terms of the
lease. As explained above, plaintiffs’ claim did not seek to
add a contractual term about the ODOT permit; it sought
to enforce Lamar’s duty of good faith in performance of
the lease. See Morrow, 212 Or App at 662 (“It is possible
that, despite our conclusion that an obligation to process an
address change request is not necessarily implied as a part
of the policy, that obligation was nonetheless encompassed
within the duty of good faith and fair dealing.”). Plaintiffs’
claimed contractual expectations also do not contradict any
530 Atwood v. Lamar Obie Co., LLC
terms of the lease or addendum, and Lamar does not point
to any such terms. Finally, contrary to Lamar’s assertions,
the lease and addendum do support that plaintiffs’ claimed
contractual expectations are objectively reasonable. The
lease provided Lamar with only a limited-duration right to
use the wall sign for commercial advertising and to split the
revenues with plaintiffs. It is an objectively reasonable con-
tractual expectation that the lessee under the lease would
in good faith seek to find advertisers for the wall sign; that
was the purpose of the lease. The lease and the addendum
also contained terms that governed the term of the lease,
renewals, and termination of the lease. Those terms, by
their nature, support an objectively reasonable contractual
expectation that Lamar would seek renewals of the lease in
accordance with its terms or that plaintiffs would be able
to lease the wall sign to a new lessee once the term of the
lease ended. The lease did not need to specifically address
the ODOT permit for it to be an objectively reasonable con-
tractual expectation of the parties that Lamar would not
take actions, including with respect to the ODOT permit,
that Lamar intended would, and did, prevent plaintiffs from
using the wall sign in the future for commercial advertising.
Nothing in the lease or addendum foreclosed plaintiffs, as a
matter of law, from making the claims it did as to the par-
ties’ objectively reasonable contractual expectations.
We also conclude that plaintiffs’ claim is not, as
a matter of law, foreclosed because Lamar was permitted
by statute to obtain relocation credit for the ODOT per-
mit. Again, the claimed contractual expectations were
that Lamar would conduct itself so that plaintiffs would be
able to lease the wall sign to a different company when the
lease ended. That Lamar could legally return the permit to
ODOT for relocation credit does not address whether the
implied duty placed limitations on Lamar in taking that
action because taking the action destroyed or injured plain-
tiffs’ ability to lease the wall sign to another company. It
was objectively reasonable, based on the lease and adden-
dum, for the parties to have a contractual expectation that
plaintiffs could lease the wall sign to another company for
the purpose of displaying commercial advertising at the
end of the contract. Lamar took actions directly contrary
Cite as 354 Or App 516 (2026) 531
to that expectation when it returned the permit for reloca-
tion credit, particularly in light of the evidence that Lamar
could not make use of that credit and that it was acting with
a purpose to prevent another agency from displaying ads
on plaintiffs’ wall sign. That ODOT permitted that action
does not relieve Lamar of its implied duty of good faith and
fair dealing in its lease with plaintiffs where the lease and
addendum support that the parties could hold an objectively
reasonable expectation that Lamar would refrain from
actions that would destroy plaintiffs’ ability to lease the wall
sign in the future for commercial advertising. Cf. Klamath
Off-Project Water Users Inc. v. PacifiCorp, 237 Or App 434,
446, 240 P3d 94 (2010), rev den, 349 Or 602 (2011) (on review
of a grant of a motion to dismiss, concluding it was not an
objectively reasonable expectation that PacifiCorp would not
seek to modify or terminate the rate in the agreement as
allowed by law, where the agreement terms did not suggest
that the terms were perpetual, the agreement was termina-
ble at will, and the agreement “was entered into subject to
the reserved authority of the state to modify the rates in the
contract in the public interest”).
Because, as a matter of law, the parties could have
held the objectively reasonable contractual expectations
that formed the bases of plaintiffs’ claim, we reject Lamar’s
arguments on appeal. Whether the parties in fact held those
expectations and whether Lamar’s actions, including with
respect to the ODOT permit, were contrary to them were
questions of fact for the jury on which there was sufficient
evidence to withstand a motion for directed verdict.
B. Damages
In their second argument, Lamar asserts that it
was entitled to a directed verdict because plaintiffs’ dam-
ages on their claimed permanent loss of use of the wall sign
were speculative future damages. Lamar argues that they
were speculative because at the time of the trial plaintiffs
had two other pending legal actions that could have resulted
in plaintiffs regaining the right to advertise on the wall and
damages for lost profits. Because a jury could not predict the
outcome of those cases, it asserts that the damages were too
speculative.
532 Atwood v. Lamar Obie Co., LLC
“A party who seeks to recover lost profits must
prove his or her damages to a ‘reasonable certainty.’ ” City of
Eugene v. Monaco, 171 Or App 681, 688, 17 P3d 544 (2000),
rev den, 332 Or 240 (2001). It is not a demanding standard;
“reasonable probability is all that is required.” Id. As a gen-
eral matter, “when a plaintiff asserts a claim for damages
for future harm, the question whether those damages are
recoverable is a question of fact for the jury, the answer to
which will depend on the evidence adduced at trial.” Id.
(internal quotation marks omitted).
Under that standard, we reject Lamar’s arguments.
At the time of trial, it was purely speculative whether plain-
tiffs could ever obtain a new permit from ODOT for the wall
sign. The evidence was that ODOT would not give plaintiffs
a permit. What was not speculative was that plaintiffs had
been harmed and would continue to be harmed by the loss
of the ODOT permit through Lamar’s actions. Plaintiffs put
on evidence of their past damages for being unable to use
the wall sign and that those damages continued to accrue.
Plaintiffs evidence on damages was not based on specula-
tion, and Lamar has not argued that it was. Lamar’s asser-
tion that plaintiffs’ damages may cease at some point in
the future because of separate lawsuits did not make those
damages speculative; rather, that was additional evidence
that the jury could consider in making its damages award.
In sum, the trial court did not err in denying
Lamar’s motions for directed verdict.
IV. JURY INSTRUCTIONS
In assignments of error five through nine, Lamar
challenges jury instructions relating to the duty of good faith
and fair dealing and to economic damages—both that there
was error in the given instructions and error in not giving
instructions requested by Lamar. As to the given instruc-
tions, we review for errors of law and “will reverse only if we
can fairly say that, when considering all of the instructions
as a whole, the instruction at issue probably created an erro-
neous impression of the law in the minds of the jurors that
affected the outcome of the case.” Miller v. Agripac, Inc., 322
Cite as 354 Or App 516 (2026) 533
Or App 202, 217, 518 P3d 957 (2022), rev den, 370 Or 827
(2023) (internal quotation marks omitted).
As to the court’s failure to give Lamar’s requested
instructions, “a party is entitled to a jury instruction on
its theory of the case if the requested instruction correctly
states the law, is based on the operative pleadings, and is
supported by the evidence.” Ossanna, 365 Or at 212. To
make that determination, we “evaluate the evidence in
the light most favorable to the establishment of the facts
necessary to require the instruction.” Id. at 199. “ ‘A trial
court, however, is not required to give a requested instruc-
tion if another instruction adequately addresses the issue.’ ”
Id. (quoting State v. Ashkins, 357 Or 642, 648, 357 P3d 490
(2015) (citation omitted)).
A. Implied Duty of Good Faith and Fair Dealing
On appeal, Lamar argues that the trial court
incorrectly instructed the jury because it allowed the jury
to determine the objectively reasonable expectations of the
party, which Lamar asserts is solely a question of law for
the court. Lamar asserts the instruction was erroneous
because it framed the objectively reasonable expectations of
the parties as what plaintiffs “claim,” which left the jury to
interpret the contract or would lead them to believe that the
court already had determined that those claims were objec-
tively reasonable when it had not.
For the reasons explained above, we reject Lamar’s
arguments that the trial court incorrectly instructed the
jury. The lengthy jury instruction given by the court set
forth the law on the implied duty in two paragraphs, neither
of which Lamar argues were incorrect.3 Following those two
paragraphs, the instruction set out what plaintiffs claimed
with respect to its implied covenant of good faith and fair
dealing claim, including what plaintiff claimed were the par-
ties’ objectively reasonable expectations and what plaintiffs
claimed were the acts of Lamar that breached the implied
duty. Lamar asserts that the instruction was incorrect
3
Although Lamar’s fifth assignment of error states the court erred in
instructing on the “contractual duty of good faith,” Lamar offers no argument in
support of that claim of error. Instead, Lamar’s argument focuses solely on the
framing of objectively reasonable expectations as plaintiffs’ “claims.”
534 Atwood v. Lamar Obie Co., LLC
because it set out the objectively reasonable expectations as
“claims” that the jury had to determine. As explained above,
plaintiffs’ claimed expectations were not legally foreclosed.
Thus, it was