viirl/piazzisi v. Moen
CourtCourt of Appeals of Arizona
Date FiledNovember 4, 2026
Docket1 CA-SA 26-0185
JudgeVeronika Fabian
StatusPublished
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Full Opinion
IN THE
ARIZONA COURT OF APPEALS
DIVISION ONE
VIIRL, LLC d/b/a VIIRL MARKETING, an Arizona limited liability
company; MARCUS PIAZZISI, an individual, Petitioners,
v.
KELLEN MOEN, an individual, Respondent.
No. 1 CA-SA 26-0185
FILED 11-04-2026
Petition for Special Action from the Superior Court in Maricopa County
No. CV2025-009262
The Honorable Jason Easterday, Judge Pro Tempore
JURISDICTION ACCEPTED; RELIEF GRANTED
COUNSEL
Weiss Brown, Scottsdale
By Brian J. Schulman, Alexander H. Park and Raynee Clemente
Counsel for Petitioners
Fennemore Craig PC, Phoenix
By Timothy J. Berg, William G. Klain and Kristen N. Iteen
Counsel for Respondent
VIIRL/PIAZZISI v. MOEN
Opinion of the Court
OPINION
Judge Veronika Fabian delivered the opinion of the Court, in which
Presiding Judge Michael J. Brown and Chief Judge Randall M. Howe joined.
F A B I A N, Judge:
¶1 Petitioners VIIRL, LLC, and Marcus Piazzisi (collectively “the
Company”) seek special action review of the superior court’s ruling that
disgorgement of profits is not an available remedy in a civil contempt
proceeding. The superior court found Respondent Kellen Moen in civil
contempt for violating an injunction, but ruled that Trombi v. Donahoe, 223
Ariz. 261 (App. 2009), limited the Company to its out-of-pocket losses.
Trombi requires a compensatory civil contempt sanction to rest on evidence
of the complainant’s actual loss but does not prescribe how that loss is
measured. We hold that a contemnor’s profits may be used to measure a
complainant’s actual loss. We therefore accept jurisdiction and grant relief.
FACTUAL AND PROCEDURAL BACKGROUND
¶2 This case arises from a business dispute between former co-
owners of a digital marketing agency. In 2018, Marcus Piazzisi started
VIIRL, LLC. Moen joined soon after as a member and employee. In
November 2022, Moen told Piazzisi that he wanted to sell his membership
interest and leave. After negotiating the terms, in March 2023, the parties
signed two documents: (1) a Redemption Agreement setting the terms by
which the Company would purchase Moen’s membership interest, and (2)
an Amended Operating Agreement governing the Company’s general
affairs but also providing for the purchase of any member’s interest upon
an “event of disassociation.” Both agreements contained restrictive
covenants in which Moen promised not to compete with the Company and
to refer business opportunities to it.
¶3 Within a few months of signing, and before the purchase of
Moen’s membership interest closed under the Redemption Agreement,
Moen disclosed plans to pursue an interactive mapping product. The
Company concluded Moen’s plans violated the restrictive covenants in
both agreements. It then terminated the Redemption Agreement and
invoked its right to buy Moen’s interest under the Operating Agreement’s
disassociation provision. Moen sought to enforce the Redemption
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Opinion of the Court
Agreement and commenced arbitration proceedings in September 2023.
The Company counterclaimed in the arbitration.
¶4 The arbitration concluded in January 2025. The arbitrator’s
final award provided monetary relief to both parties, enjoined Moen from
directly or indirectly selling or licensing any online “map boosting” service
in the United States for two years starting in September 2024, and confirmed
that Moen remained bound by the surviving terms of the Operating
Agreement—including its non-competition and referral provisions. After
entry of the final award, the parties closed the purchase of Moen’s interest
under the Operating Agreement, and the Company began making
payments to Moen for the purchase amount.
¶5 Meanwhile, in March 2024, while the arbitration was
pending, Moen formed Pin Parrot, LLC, with the owner of one of the
Company’s biggest customers. Pin Parrot sold online “map boosting”
services similar to the Company’s products and services.
¶6 The Company moved to confirm the arbitration award,
including the injunction, in superior court. In April 2025, the court
confirmed the arbitration award and entered judgment that Moen “is
restrained and enjoined from directly or indirectly selling or licensing any
online map boosting services in the United States for a period of two (2)
years following September 20, 2024.” Nevertheless, Moen continued to sell
map boosting services through Pin Parrot. In September 2025, the Company
moved to hold him in contempt. Two months later, Moen sold his stake in
Pin Parrot for $500,000. Shortly thereafter, the superior court found Moen
in civil contempt for violating the judgment and the parties began discovery
related to the appropriate remedy.
¶7 To determine the scope of discovery, the parties agreed to
have the superior court first decide whether the Company could seek
disgorgement of Moen’s profits from the sale of Pin Parrot. Moen argued
the Company’s relief was limited to its out-of-pocket losses and that the
arbitrator had already found the Company did not suffer any losses from
Moen’s conduct. The Company countered that it could seek disgorgement
of profits even without proof of loss. The court ruled the Company could
not seek disgorgement, because the holding in Trombi limited the
Company’s recovery to its “actual loss.” Thus, the court limited discovery
to the Company’s “actual loss” resulting from the “violation of the
judgment.”
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Opinion of the Court
¶8 The Company then asked the court to designate the question
for special action review. The court declined, but the parties agreed to stay
the proceedings pending review. This special action followed.
DISCUSSION
¶9 The Company argues that we should accept jurisdiction and
reverse the superior court’s ruling barring disgorgement of profits as a
possible compensatory sanction for an injunction violation. Moen argues
that we should decline special action jurisdiction and that disgorgement is
not appropriate unless the Company shows some evidence of actual loss
caused by Moen’s violation of the injunction. We begin with jurisdiction.
I. Special Action Jurisdiction Is Appropriate.
¶10 Special action jurisdiction is discretionary. Ariz. R.P. Spec.
Act. 12(a). It is appropriate when the petitioner has no “equally plain,
speedy, and adequate” remedy by appeal. Id. Because civil contempt
orders, sanctions included, are not appealable, Stoddard v. Donahoe, 224
Ariz. 152, 154 ¶ 7 (App. 2010) (citing Trombi, 223 Ariz. at 265 ¶ 14), the
Company has no remedy by appeal. See Ariz. R.P. Spec. Act. 12(b)(5). Moen
claims that the Company can raise the issue in “an appeal in the ordinary
course” once the contempt proceeding ends. But he does not identify an
appealable contempt order, and under Stoddard, none exists. Because there
is no adequate remedy on appeal, we exercise our discretion to accept
jurisdiction.
II. The Superior Court May Consider a Contemnor’s Profits When
Measuring a Complainant’s Actual Loss.
¶11 This special action presents one question of law: May the
superior court consider a contemnor’s profits earned by violating an
injunction when determining the amount of a civil contempt sanction? We
review questions of law de novo. See Sierra Tucson, Inc. v. Lee, 230 Ariz. 255,
257 ¶ 7 (App. 2012).
A. Trombi Does Not Preclude Consideration of a Contemnor’s
Profits.
¶12 The superior court found Trombi’s statement that
“[c]ompensatory sanctions must be based upon evidence of the
complainant’s actual loss,” precluded the Company from recovering any of
Moen’s profits. 223 Ariz. at 267 ¶ 26. Trombi, however, did not address the
issue raised here.
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Opinion of the Court
¶13 Trombi addressed the repeated failure of a sheriff’s office to
deliver in-custody defendants to their court hearings on time. Id. at 264
¶¶ 3-7. The superior court held the office’s deputy chief in contempt for
failing to comply with court orders and ordered him to pay sums to the
defendants, their lawyers, the prosecutors, and the jurors whose time had
been wasted. Id. at 264-65 ¶¶ 3-11. This Court found those payment
obligations were impermissible criminal sanctions imposed after a civil
proceeding, chiefly because the recipients were not complainants and thus
could not receive compensatory civil sanctions. Id. at 267-68 ¶¶ 25-27.
¶14 In reaching that decision, Trombi described the difference
between civil and criminal contempt sanctions as follows:
A contempt sanction is considered civil if it either “coerce[s]
the defendant into compliance with the court’s order, [or] . . .
compensate[s] the complainant for losses sustained.” Int’l
Union, United Mine Workers of Am. v. Bagwell, 512 U.S. 821, 829
(1994) (alterations in original) (quoting United States v. United
Mine Workers of Am., 330 U.S. 258, 303–04 (1947)).
Compensatory civil contempt sanctions are intended to
benefit the complainant, and are therefore paid to the
complainant. United Mine Workers of Am., 330 U.S. at 304; see
also Hicks ex rel. Feiock v. Feiock, 485 U.S. 624, 631–32 (1988).
Compensatory sanctions must be based upon evidence of the
complainant’s actual loss. United Mine Workers of Am., 330 U.S.
at 304.
223 Ariz. at 267 ¶ 26 (parallel citations omitted).
¶15 The superior court read the final sentence as barring it from
considering Moen’s profits in determining appropriate sanctions. It does
not. Trombi was not asked to address whether profits earned as a result of
violating an injunction can be used to measure “actual loss.” As a result,
Trombi does not define “actual loss” nor explain how to measure it. Neither
the word “disgorgement” nor “profit” appears in the opinion because the
contemnor did not receive a monetary profit from the contempt. See id. at
268 ¶ 27 & n.7. The question we address here was not before the Trombi
court.
B. A Contemnor’s Profits May Be Used as a Measure of a
Complainant’s Actual Loss.
¶16 The actual-loss requirement did not originate in Trombi.
Trombi borrowed it from United States v. United Mine Workers, 330 U.S. 258,
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Opinion of the Court
304 (1947). Trombi, 223 Ariz. at 267 ¶ 26. That case arose from a nationwide
coal strike in which the federal government sued the mine workers union
and obtained a restraining order, which the union then defied. United Mine
Workers, 330 U.S. at 264-67. The district court found the union in both
criminal and civil contempt, imposing a flat $3,500,000 fine. Id. at 269. The
U.S. Supreme Court sustained part of the union’s fine as criminal
punishment and turned the remaining fine into a coercive civil sanction that
could be purged by compliance with the court’s order. Id. at 304-05. No
compensatory fine was imposed, and no contemnor’s profits were at issue.
The Court noted only that civil contempt may compensate the complainant
“based upon evidence of [its] actual loss.” Id. at 304. Like Trombi after it,
United Mine Workers described the rule for compensatory sanctions without
addressing whether a court can consider a contemnor’s profits in
measuring actual loss.
¶17 The root of the actual-loss requirement goes deeper still.
United Mine Workers supported its actual-loss rule with a footnote citing
Leman v. Krentler-Arnold Hinge Last Co., 284 U.S. 448, 455-56 (1932). United
Mine Workers, 330 U.S. at 304 n.80. Leman held the opposite of what Moen
contends. The contemnor in Leman violated a permanent injunction and
made profits on the offending sales. 284 U.S. at 450-51. The federal appellate
court refused to award those profits to the complainant, reasoning that
relief in a civil contempt proceeding must rest on the “pecuniary injury or
damage” caused by the contemptuous acts, and no damages had been
shown. Id. at 455. The Supreme Court reversed, rejecting “so narrow a view
of what should be embraced in an adequate remedial award,” explaining:
While the distinction is clear between damages, in the sense
of actual pecuniary loss, and profits, the latter may none the
less be included in the concept of compensatory relief. In a
suit in equity against an infringer, profits are recoverable not
by way of punishment but to insure full compensation to the
party injured.
Id. at 456.
¶18 Leman makes clear that a contemnor’s profits may be
considered in measuring a complainant’s actual loss. Were “actual loss”
confined to proven out-of-pocket loss, as Moen contends, Leman would be
an odd choice for the Supreme Court to cite first. Moen’s reading would
have United Mine Workers overruling Leman in the same sentence citing it
for support. We are not inclined to read a decision to have silently displaced
the authority it relies on. See Shalala v. Ill. Council on Long Term Care, Inc.,
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Opinion of the Court
529 U.S. 1, 18 (2000) (“[The U.S. Supreme] Court does not normally
overturn, or so dramatically limit, earlier authority sub silentio.”). So, offered
a reading reconciling the authorities and a reading setting them against one
another, we choose the former. See Connolly v. J.T. Ventures, 851 F.2d 930,
934 (7th Cir. 1988) (“We are persuaded that United Mine Workers does not
affect the Leman holding . . . .”).
¶19 Moen argues that Leman is distinguishable because it is a
patent case resting on patent-equity principles, under which an infringer’s
profits are treated as “an equitable measure of compensation” for the
invasion of the patent right. But Leman does not tie its holding only to equity
cases involving patents. Instead, the Court relied on the difference between
equity and law generally: “In view of the principles governing the broader
relief obtainable in equity, as contrasted with those applicable in courts of
law, it is apparent that there is no necessary exclusion of profits from the
idea of compensation in a remedial proceeding.” Leman, 284 U.S. at 457.
And under Arizona law, an injunction is an equitable remedy whose
enforcement is governed by equitable principles. Ahwatukee Custom Ests.
Mgmt. Ass’n v. Turner, 196 Ariz. 631, 635 ¶ 9 (App. 2000). In fashioning an
equitable remedy, the superior court has broad discretion to determine a
remedy that promotes fairness between the parties. Scholten v. Blackhawk
Partners, 184 Ariz. 326, 331 (App. 1995); Hamberlin v. State ex rel. Ariz. Game
& Fish Dep’t, 249 Ariz. 31, 35–36 ¶ 24 (App. 2020).
¶20 Finally, Moen argues a court may not go behind Trombi to
reexamine the federal authority it adopted, and that no volume of out-of-
state decisions can displace binding Arizona precedent. Arizona law
requires a compensatory sanction to rest on evidence of the complainant’s
actual loss. To the extent that the Company argues that it need not show it
suffered loss or was damaged, we disagree. But Trombi adopted out-of-state
precedent, and the ordinary way to learn what a borrowed formulation
means is to read the decision it came from. See Sekhar v. United States, 570
U.S. 729, 733 (2013) (“[A]s Justice Frankfurter colorfully put it, ‘if a word is
obviously transplanted from another legal source . . . it brings the old soil
with it.’” (quoting Felix Frankfurter, Some Reflections on the Reading of
Statutes, 47 Colum. L. Rev. 527, 537 (1947))).
C. Many Courts Applying the Actual-Loss Rule Have Allowed
Profits to Measure Loss.
¶21 Beginning with Leman, federal courts have repeatedly
affirmed that a contemnor’s profits may be used to measure actual loss. The
Second Circuit found “no error in requiring the defendant to account for
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Opinion of the Court
profits in a civil contempt proceeding.” John B. Stetson Co. v. Stephen L.
Stetson Co., 133 F.2d 129, 130 (2d Cir. 1943); see Sunbeam Corp. v. Golden Rule
Appliance Co., 252 F.2d 467, 470 (2d Cir. 1958) (holding that a civil contempt
fine payable to the plaintiff and measured by the defendant’s profits would
have been a proper compensatory sanction). The Seventh Circuit affirmed
an award of the contemnor’s profits as the compensatory measure even
though “the evidence of sales actually lost was not the best.” Connolly, 851
F.2d at 932-34. The Fourth Circuit has explained that “where a ‘harm’
amount is difficult to calculate, a court is wholly justified in requiring the
party in contempt to disgorge any profits it may have received that resulted
in whole or in part from the contemptuous conduct.” In re Gen. Motors Corp.,
110 F.3d 1003, 1018 n.16 (4th Cir. 1997); see Colonial Williamsburg Found. v.
Kittinger Co., 38 F.3d 133, 135, 137 (4th Cir. 1994) (affirming a contempt
sanction disgorging profits equal to one-third of the revenues from the
offending sales). The Eleventh Circuit has also allowed disgorgement of
profits as a compensatory remedy when a party violates an injunction. See
Tom James Co. v. Morgan, 141 F. App’x 894, 899 (11th Cir. 2005) (“To the
extent that the district court did not think that the disgorgement of
[contemnor]’s profits was within its power to award as a civil contempt
sanction, the district court erred.”); Abbott Lab’ys v. Unlimited Beverages, Inc.,
218 F.3d 1238, 1242 (11th Cir. 2000) (“Where a plaintiff’s harm is difficult to
calculate, the court may disgorge the party in contempt of any profits it may
have received.”).
¶22 Moen argues that many of the decisions are distinguishable
because they are intellectual property cases, where federal statutes supply
profit-based remedies. True, that describes some of them. See Abbott Lab’ys,
218 F.3d at 1242 (Lanham Act); Colonial Williamsburg Found., 38 F.3d at 135,
137 (trademark). But not the rest. Sunbeam Corp. enforced an unfair-
competition claim under the New York Fair Trade Law. 252 F.2d at 468.
Connolly v. J.T. Ventures involved a copyright analysis by the district court,
but the court of appeals upheld the sanction award because it was “an
appropriate equitable remedy in the equitable contempt proceeding.” 851
F.2d at 932. In re General Motors Corp. arose from an attorney’s defiance of
an order striking findings from a recusal order in products-liability
litigation. 110 F.3d at 1005-06. And Tom James Co. was a non-competition
clause case involving an injunction indistinguishable in substance from this
one. See 141 F. App’x at 896.
¶23 A review of the case law makes clear that courts have not
restricted the practice to only intellectual property cases. And, significantly,
Moen cites no case holding that a contemnor’s profits may not be used to
measure a complainant’s actual loss in an equitable proceeding.
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Opinion of the Court
D. Disgorgement Is Not Punitive.
¶24 Moen’s remaining argument is that disgorgement cannot be
compensatory because it is “plainly punitive.” We disagree. “Disgorgement
of wrongful gain is not a punitive remedy.” Restatement (Third) of
Restitution and Unjust Enrichment § 51 cmt. k (A.L.I. 2011). It “does not
take from the defendant assets not related to its wrongful conduct,” and so
“rests upon the equitable principle of unjust enrichment which is the
antithesis of punishment.” Sunbeam Corp., 252 F.2d at 470 (citation
modified) (“An award in such cases surely cannot be characterized as
‘punitive.’ For its effect goes no further than to give to the plaintiff the
profits derived by the defendant’s wrongful conduct . . . .”).
¶25 Moen relies on Hirsch v. Arizona Corp. Commission, where this
Court stated “[d]isgorgement does not aim to compensate the victims of
wrongful acts, as restitution does.” 237 Ariz. 456, 466 ¶ 41 (App. 2015)
(quoting SEC v. Huffman, 996 F.2d 800, 802 (5th Cir. 1993)), superseded on
other grounds by A.R.S. § 12-910(F). Civil disgorgement does not aim to
compensate victims as restitution does because the two remedies “are
different and have different purposes.” Id. However, that distinction does
not mandate that disgorgement is punitive or that it has no compensatory
function. Moreover, Hirsch compared restitution and disgorgement in the
context of analyzing whether a federal securities statute gave analogous
powers to the Arizona Corporation Commission. Id. Its guidance would be
of little use for the contempt-proceeding issue we address here.
¶26 Moen argues that disgorgement here would be punitive
because it would not be based on evidence of actual loss. He cites Yanish v.
Barber, where the Ninth Circuit held that a contempt fine “must not exceed
the actual loss to the complainant,” must “be based upon evidence of
complainant’s actual loss,” and, absent such evidence, “must necessarily be
arrived at by conjecture, and in this sense it would be merely an arbitrary
decision.” 232 F.2d 939, 944 (9th Cir. 1956) (citation modified), overruled on
other grounds by Donovan v. Burlington N., Inc., 781 F.2d 680, 682 (9th Cir.
1986). As explained above, we agree that the Company must show it
suffered “actual loss,” but a contemnor’s profits can be a way to measure
actual loss. The Third Circuit has provided a helpful general example of
such a measure. In National Drying Machinery Co. v. Ackoff, the court held
that a plaintiff’s loss for a civil contempt award may be measured either by
the amount he is out of pocket or by “what defendant by his wrong may . . .
have diverted from the plaintiff or gained at plaintiff’s expense.” 245 F.2d
192, 194 (3d Cir. 1957) (reversing a contempt award because the
complainant showed no economic injury from the violation).
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Opinion of the Court
¶27 A civil contempt sanction must rest on evidence of the
complainant’s actual loss. See Trombi, 223 Ariz. at 267-68 ¶¶ 26-27. But in
such an equitable proceeding, the superior court has discretion to consider
the contemnor’s profits in measuring that loss. See Leman, 284 U.S. at 455-
57. For example, if Moen sold one of the Company’s former clients map
boosting services, a court, within its discretion, could determine those
profits were an adequate estimate of, or proxy for, the Company’s loss.
Moen claims Pin Parrot did other business besides the enjoined map
boosting services. What portion of the Pin Parrot sale price, if any, reflects
profits from enjoined conduct is a question of fact for the superior court to
resolve.
¶28 As a final matter, Moen claims that “the factfinder determined
[the Company] suffered no loss of revenue or business,” citing the
arbitration award. But the superior court, not the arbitrator, is the relevant
factfinder because the question is whether Moen’s violation of the court’s
judgment caused the Company actual loss. The superior court has yet to
make that determination.
III. Attorney Fees and Costs.
¶29 Both parties request attorney fees and costs for this special
action. The Company cites A.R.S. §§ 12-341 and 341.01, sections 17.4(e) and
17.5 of the Operating Agreement, and section 9.10(e) of the Redemption
Agreement. Moen cites A.R.S. § 12-341.01 and section 17.5 of the Operating
Agreement. The express contractual provisions for attorney fees are
controlling and A.R.S. § 12-341.01 applies only to the extent it does not
conflict with the contract’s terms. Am. Power Prods., Inc. v. CSK Auto, Inc.,
242 Ariz. 364, 368 ¶ 14 (2017).
¶30 Both parties invoke section 17.5 of the Operating Agreement
provides for an award of fees to the “prevailing party” in litigation but does
not define that term. Because the litigation has not yet concluded, we
decline to find either party is the prevailing party, leaving that
determination for the superior court after resolving the contempt issues
pending before it. We award the Company its taxable costs incurred in this
special action proceeding upon compliance with Rule 21, Ariz. R. Civ. App.
P. See A.R.S. § 12-341.
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Opinion of the Court
CONCLUSION
¶31 We accept jurisdiction and grant relief. We vacate the superior
court’s ruling that the Company may not seek disgorgement of Moen’s
profits and remand for further proceedings consistent with this opinion.
MATTHEW J. MARTIN • Clerk of the Court
FILED: JR
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