William Clements v. Gunnar Optiks, LLC
CourtCourt of Appeals for the Seventh Circuit
Date FiledJuly 10, 2026
Docket25-1890
JudgeEasterbrook
StatusPublished
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Full Opinion
In the
United States Court of Appeals
For the Seventh Circuit
____________________
No. 25-1890
WILLIAM CLEMENTS,
Plaintiff-Appellant,
v.
GUNNAR OPTIKS, LLC,
Defendant-Appellee.
____________________
Appeal from the United States District Court for the
Northern District of Illinois, Eastern Division.
No. 22 C 4634 — Sara L. Ellis, Judge.
____________________
ARGUED FEBRUARY 24, 2026 — DECIDED JULY 10, 2026
____________________
Before BRENNAN, Chief Judge, and EASTERBROOK and
TAIBLESON, Circuit Judges.
EASTERBROOK, Circuit Judge. Gunnar Optiks sells eye-
glasses that, it contends, help relieve eye strain from using
computers and other digital devices. They do this, Gunnar as-
serts, by trapping moisture close to users’ eyes and increasing
the rate at which they blink. See http://gunnar.com.
For a time Gunnar offered a “virtual try on” feature. A
camera on a user’s device would scan the user’s face and send
to Gunnar data enabling it to display for the consumer images
2 No. 25-1890
of how its models would look when worn. That service led to
this suit, in which William Clements contends that, by collect-
ing images from potential customers in Illinois, Gunnar vio-
lated the state’s Biometric Information Privacy Act (BIPA), 740
ILCS 14/1 to 14/99.
Gunnar does not deny that information about faces is
within the scope of that law. Section 14/10 ¶1 provides that
the statute applies to biometric identifiers, which it defines as
“a retina or iris scan, fingerprint, voiceprint, or scan of hand
or face geometry.” Nor does Gunnar contend that it complied
with the statute’s rules about obtaining users’ consent and re-
taining data. But it insists that it is not covered at all, because
of the fifth sentence in §14/10 ¶1: “Biometric identifiers do not
include information captured from a patient in a health care
setting or information collected, used, or stored for health care
treatment, payment, or operations under the federal Health
Insurance Portability and Accountability Act of 1996.”
When sued in state court, Gunnar relied on the first clause
of this exclusion: “information captured from a patient in a
health care setting”. The state’s judiciary rejected Gunnar’s ar-
gument. Marino v. Gunnar Optiks LLC, 2024 IL App (1st)
231826. In federal court, where this case was filed under the
Class Action Fairness Act (CAFA), 28 U.S.C. §1332(d), Gunnar
has relied on the rest of the exclusion: “information collected,
used, or stored for health care treatment, payment, or opera-
tions under the federal Health Insurance Portability and Ac-
countability Act of 1996.” This time Gunnar prevailed. With-
out certifying a class, the district court dismissed the com-
plaint for failure to state a claim. Fed. R. Civ. P. 12(b)(6).
The Health Insurance Portability and Accountability Act
(HIPAA), Pub. L. 104-191, 110 Stat. 1936 (1996), is scattered
across many titles of the United States Code. It does not con-
No. 25-1890 3
tain a definition of “health care”, a critical term in the state
law’s exclusion, but a regulation serves that purpose. Under
this regulation, health care includes: “Preventive, diagnostic,
therapeutic, rehabilitative, maintenance, or palliative care,
and counseling, service, assessment, or procedure with re-
spect to the physical or mental condition, or functional status,
of an individual or that affects the structure or function of the
body”. 45 C.F.R. §160.103(1). The parties have assumed that
issuance of this regulation is authorized by law and that the
substance of this definition is valid. This spares us any need
to consider the effect of Loper Bright Enterprises v. Raimondo,
603 U.S. 369 (2024). And we know from Mosby v. Ingalls Me-
morial Hospital, 2023 IL 129081, that Illinois law uses this defi-
nition when determining the scope of the exclusion in §14/10.
As the district judge saw things, relieving eye strain comes
within the regulatory definition whether or not the glasses
have prescription lenses (or were otherwise purchased to ful-
fil a recommendation of an optometrist or ophthalmologist).
One problem with this approach is that it takes on faith Gun-
nar’s assertion that its glasses do relieve eye strain. Accepting
this contention as a basis to dismiss a complaint is hard to rec-
oncile with the norm that complaints need not anticipate and
refute potential defenses. Gomez v. Toledo, 446 U.S. 635 (1980);
Richards v. Mitcheff, 696 F.3d 635 (7th Cir. 2012). Factual de-
fenses such as Gunnar’s contention about the effects of wear-
ing its products normally are left to proof by evidence.
There is a second problem. Even if Gunnar’s glasses re-
duce digital eye strain, how does collecting data about facial
shapes come within the exclusion in the state statute: “infor-
mation collected, used, or stored for health care treatment”?
There are two important words here: “for” and “treatment”.
Gunnar itself describes the data it collected as useful to show
the glasses’ appearance, not to facilitate treatment of a medical
4 No. 25-1890
condition. Prescription lenses are a form of medical treatment;
eye-strain relief on a medical professional’s recommendation
also may be understood as treatment; better-appearing
glasses are not medical treatment. The “virtual try on” service
that Gunnar offered seems to be aesthetic, not medical, even
if the glasses themselves serve a health-related function.
Better appearance could be thought of as “for” treatment
only to the extent that good-looking glasses are more apt to
be used. Information about appearance might be described as
for treatment when it promotes vision correction—that is, in-
creases the probability that users will wear glasses prescribed
for them—but Gunnar’s argument covers all of its glasses, no
matter why they were acquired or worn, and so exceeds the
scope of medical treatment. Under governing federal regula-
tions, the sale of medical devices counts as health care only if
the sale is “in accordance with a prescription.” 45 C.F.R.
§160.103(2). That’s why $5 sunglasses purchased at the corner
drug store to reduce eye strain at the beach when reading a
novel cannot be thought of as medical treatment.
One last problem with resolving this case under Rule
12(b)(6): The exclusion in the Illinois statute refers to health
care “under the federal Health Insurance Portability and Ac-
countability Act of 1996” (emphasis added). This implies that,
to be exempt, the entity that obtains the information must
comply with HIPAA, a statute that, directly and through reg-
ulations, imposes numerous requirements of consent and
confidentiality. Illinois likely sought to avoid duplicate regu-
lation of the way in which data were obtained and protected
(or perhaps to avoid any risk of preemption). But whether
Gunnar complies with HIPAA’s collection-and-confidential-
ity rules is not something that can be ascertained from Clem-
ents’ complaint. For all the complaint shows, Gunnar does not
comply—perhaps because it thinks that relieving digital eye
No. 25-1890 5
strain is not medical care in the first place. Gunnar does not
contend, for example, that only people with medical licenses
can attempt to alleviate digital eye strain, or that all persons
who set out to address eye strain comply with HIPAA. (Again
think of dark glasses from a drug store or souvenir stand.)
Discovery and summary-judgment proceedings may be
needed to sort this out.
None of what we have said should be understood to re-
solve any of these subjects as a matter of law. Perhaps evi-
dence will show that the “virtual try on” service improves the
physical fit of prescription glasses in a way that serves a
health-care function. But that answer, and others, depend on
matters beyond the scope of the complaint.
The judgment of the district court is vacated, and the case
is remanded for proceedings consistent with this opinion.