Real Estate Board of New York, Inc. v. the City of New York
CourtCourt of Appeals for the Second Circuit
Date FiledJuly 13, 2026
Docket25-1506
StatusPublished
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Full Opinion
25-1506
Real Estate Board of New York, Inc. v. The City of New York
In the
United States Court of Appeals
For the Second Circuit
August Term 2025
Argued: November 3, 2025
Decided: July 13, 2026
No. 25-1506
REAL ESTATE BOARD OF NEW YORK, INC., NEW YORK STATE ASSOCIATION OF
REALTORS, INC., BOHEMIA REALTY GROUP, BOND NEW YORK REAL ESTATE CORP.,
LEVEL GROUP INC., REAL NEW YORK LLC, FOUR CORNERS REALTY, LLC, 21 WEST 74
CORP., 8 WEST 119TH STREET HDFC,
Plaintiffs-Appellants,
v.
THE CITY OF NEW YORK, A MUNICIPAL ENTITY, SAMUEL A. A. LEVINE, AS
COMMISSIONER OF NEW YORK CITY DEPARTMENT OF CONSUMER AND WORKER
PROTECTION,
Defendants-Appellees. *
* Pursuant to Federal Rule of Appellate Procedure 43(c)(2), Samuel A.A. Levine—
the current Commissioner of New York City Department of Consumer and
Worker Protection—is automatically substituted in the caption for his predecessor
in office as a defendant in this case. The Clerk of Court is respectfully directed to
amend the caption as set forth above.
Appeal from the United States District Court
for the Southern District of New York
No. 24-cv-9678, Ronnie Abrams, Judge.
Before: PARKER, LIVINGSTON, and KAHN, Circuit Judges.
On November 13, 2024, the New York City Council passed the Fairness in
Apartment Rental Expenses Act, or the “FARE Act.” The Act prohibits brokers
from imposing fees (known as a brokers’ fee) on tenants with respect to properties
for which the broker has either (1) published a listing with the landlord’s
permission or (2) agreed to work on behalf of the landlord. The Act also prohibits
landlords from conditioning the rental of an apartment on a prospective tenant
engaging an agent.
Plaintiffs-Appellants, a group of trade associations, real estate brokerage
firms, landlords, and other related organizations, sought a preliminary injunction
to enjoin the law from going into effect, on the grounds that the law violated the
United States Constitution and the Constitution of the State of New York.
Defendants-Appellees, including the City of New York, opposed the preliminary
injunction and moved to dismiss. The district court held oral argument on May 2,
2025, and on June 10, granted Defendants’ motion to dismiss in part and denied
Plaintiffs’ motion for a preliminary injunction. We agree with the lower court’s
decision and AFFIRM the judgment of the district court.
SEAN MAROTTA (J. Andrew MacKenzie, on the brief), Hogan
Lovells US LLP, Washington, D.C.; Claude G. Szyfer, Darya D.
Anichkova, on the brief, Hogan Lovells US LLP, New York, NY,
for Plaintiffs-Appellants.
JAMISON DAVIES (Richard Dearing, Claude Platton, on the brief),
Of Counsel, for Steven Banks, Corporation Counsel of the City
of New York, New York, NY, for Defendants-Appellees.
2
BARRINGTON D. PARKER, Circuit Judge:
On November 13, 2024, the New York City Council passed the Fairness in
Apartment Rental Expenses Act, or the “FARE Act.” The Act prohibits brokers
from imposing a fee (colloquially known as a brokers’ fee) on tenants with respect
to properties for which the broker has either (1) published a listing with the
landlord’s permission or (2) agreed to work on behalf of the landlord. The Act
also prohibits landlords from conditioning the rental of an apartment on a
prospective tenant engaging an agent.
Plaintiffs-Appellants, a group of trade associations, real estate brokerage
firms, landlords, and other related organizations, contend that the Act is
constitutionally deficient in two ways. First, they argue that the Act violates their
federal and state free speech rights by burdening their ability to publish rental
listings and charge tenants for their services after doing so. Second, they argue
that the Act violates the Contracts Clause of the United States Constitution by
rendering existing agreements between landlords and brokers unenforceable.
In the district court, Plaintiffs sought a preliminary injunction to stop the
Act from going into effect. The City opposed Plaintiffs’ motion and moved to
dismiss their claims. The district court granted Defendants’ motion to dismiss in
3
part and denied Plaintiffs’ motion for a preliminary injunction. We agree with the
district court, and we AFFIRM the judgment.
BACKGROUND
New York City has the largest rental market in the country, and rental
properties account for nearly 70% of the City’s overall housing stock. Jt. App’x at
669. Both parties agree that New York City is suffering from a housing crisis – as
the demand for residential rental units continues to meaningfully outpace supply
throughout the City. As of 2024, the median asking rent on publicly listed rentals
in New York City was $3,500 a month and in 2023 the vacancy rate had dropped
to 1.4%. Id. As a result of this, over half of the City’s residents are “rent burdened”
meaning they spend more than 30% of their income on their rent. Id.
In New York City, real estate brokers often act as intermediaries between
tenants and landlords, and prospective tenants often do not interact directly with
landlords. Brokers typically assist prospective tenants with searching, applying
for, and obtaining approval for residential rental units. Id. at 670-71. Brokers also
assist landlords with staging, advertising, and processing applications to fill
vacant units. Id. at 670.
4
When landlords decide to list an apartment for rent in New York, they may
enter into exclusive listing agreements with brokers, under which they hire a
broker or brokerage firm to market the apartment on an exclusive basis. Some
exclusive listings are advertised as “no-fee” listings. For “no-fee” listings,
landlords pay directly for a broker’s services. In some instances, however, the
landlord’s arrangement with the broker requires that the broker seek
compensation from potential tenants via “fee” or “tenant-pays” exclusive listings.
Alternatively, landlords may choose to rent their properties through “open
listings” by which various brokers market a property on a nonexclusive basis.
When a broker successfully rents out an “open listing” unit, the broker who
arranged the tenancy typically seeks compensation from the tenant who rents out
the property.
In either case, brokers’ fees can be substantial and generally range between
roughly 8–15% of the annual value of the lease. Jt. App’x at 671. In most of the
United States, the landlord is responsible for paying brokers’ fees when a broker
lists their property and finds a tenant to live in the unit. Jt. App’x at 672. New
5
York and Boston are the only two major American cities where these fees are often
paid by tenants – regardless of whether those tenants hired the broker. 1 Id.
However, the prevailing relationship between landlords, brokers, and
tenants was dramatically altered when the New York City Council passed the
FARE Act in November 2024, by a vote of 42 to 8. The FARE Act effectively
prohibits landlords and their agents from imposing compulsory brokers’ fees on
tenants and prohibits conditioning the rental of any unit on whether a tenant has
engaged an agent. Specifically, the FARE Act provides that “a landlord’s agent
shall not impose any fee on, or collect any fee from, a tenant related to the rental
of residential real property.” N.Y.C. Admin. Code § 20-699.21(a)(1). 2 The law also
provides that “any agent who publishes a listing for a rental of residential real
property with the permission or authorization of the landlord for such property
shall not impose any fee on, or collect any fee from, a tenant related to the rental
of such property.” § 20-699.21(a)(2). According to the City, the latter provision
1 It is not certain from the record exactly what percent of rental unit listings were
“fee” or “tenant pays” exclusive listings before the passage of the FARE Act.
However, based on witness testimony, we can ascertain that approximately 50-
70% of rental units listed in New York City were “fee” or “tenant pays” exclusive
listings.
2 Unless otherwise noted, all further section citations are to the New York City
Administrative Code.
6
was included in the FARE Act to prevent landlords offering “open listings” from
charging prospective tenants brokers’ fees after failing to disclose their agency
relationship with the broker advertising the listing.
The FARE Act also makes it unlawful for any person, including a landlord,
to condition the rental of an apartment on the tenant “engaging any agent.”
§ 20-699.21(c). The law provides for civil penalties and a private cause of action,
§ 20-699.23–24, and creates a rebuttable presumption that any agent publishing a
rental listing “does so with the permission or authorization of the landlord of such
property,” § 20-699.21(e). If a landlord’s agent, or any agent posting a listing with
the landlord’s authorization, violates the no-fee provisions of the FARE Act, the
landlord can be found vicariously liable. § 20-699.21(b). In short, the Act prohibits
landlords and their agents from imposing brokers’ fees on tenants renting units
when the tenants do not directly commission a broker’s services, regardless of how
a landlord hires a broker.
The FARE Act was enacted after a nearly year-long process which included
extensive public hearings, a city-led investigation into the rental market, and
substantial revisions to the initial draft legislation. During this process, many of
the bill’s supporters testified that brokers’ fees made moving prohibitively
7
expensive in New York City, and tenants received little in return for their fee
payments. The bill’s detractors argued that the law would simply shift the cost of
brokers’ fees into rental prices – worsening the City’s already-existing housing
affordability problems.
The Act’s effective date was deferred until 180 days after it became law to
provide affected businesses and individuals with time to prepare for the
operational changes required by the FARE Act. During that time, Plaintiffs
brought this action for declaratory and injunctive relief, alleging that the FARE Act
violated the United States and New York Constitutions, or, in the alternative, was
preempted by state law. Plaintiffs sought an injunction barring enforcement of
the so-called “publication bar” (§ 20-699.21(a)(2)); 3 the so-called “no-conditioning
provision” (§ 20-699.21(c)); 4 and the bar on a landlords’ agents charging tenants
fees (§ 20-699.21(a)(1)). The City opposed the preliminary injunction and moved
3 The “publication bar” prohibits any agent who publishes a listing with the
permission or authorization of the landlord from imposing a fee on prospective
tenants. § 20-699.21(a)(2). To the extent this opinion references the term
“publication bar,” it is worth noting that § 20-699.21(a)(2) does not inherently
“bar” brokers from publishing any listing. Rather, it prohibits agents who publish
a listing from imposing a fee on any tenant subsequent to the publication of the
listing.
4 The “no conditioning provision” prohibits conditioning a rental agreement on
whether a potential tenant hired a real estate broker or other agent. § 20-699.21(c).
8
to dismiss. The district court asked the City if it wanted to request an evidentiary
hearing, but the City declined the court’s invitation. Eventually, the United States
District Court for the Southern District of New York (Abrams, J.) held oral
argument on the parties’ motions and granted the City’s motion to dismiss in part
and denied Plaintiffs’ motion for a preliminary injunction.
Specifically, the district court dismissed Plaintiffs’ First Amendment claims
and denied Plaintiffs’ motion for a preliminary injunction on those claims as moot.
Id. The district court found that, although § 20-699.21(a)(2) regulated “speech”
within the meaning of the First Amendment, Plaintiffs had failed to state a
plausible First Amendment claim because the FARE Act’s publication bar
“satisfies the Central Hudson test as a matter of law.” Real Est. Bd. of N. Y., Inc. v.
City of New York, 786 F. Supp. 3d 788, 811 (S.D.N.Y. 2025).
As for Plaintiffs’ Contracts Clause challenge, the district court denied the
City’s motion to dismiss. Id. at 815. It concluded that issues of fact remained as to
whether the Act’s impairment of Plaintiffs’ existing contracts was a reasonable and
appropriate means of advancing the City Council’s interests, thus precluding
dismissal of the Contracts Clause claim as a matter of law. Id. The district court
also denied Plaintiffs’ motion for a preliminary injunction with respect to their
9
Contracts Clause claim after finding Plaintiffs “failed to establish that they [were]
likely to prove that the FARE Act’s impairment of existing tenant-pays exclusive
listing agreements [was] not a reasonable and appropriate means of improving
housing mobility.” Id. at 818. The district court also dismissed Plaintiffs’ state
preemption claim, finding the FARE Act’s “regulation of broker compensation”
did not “unduly intrude” into the system of state laws governing real-estate
transactions and brokers. 5 Id at 819.
The FARE Act became law on December 13, 2024, and went into effect on
June 11, 2025, just hours after the district court denied Plaintiffs’ request for
injunctive relief.
This appeal followed.
DISCUSSION
I. Standards of Review
We review the district court’s denial of Plaintiffs’ motion for a preliminary
injunction for abuse of discretion and the legal conclusions underlying that
decision de novo. Hudson Shore Assocs. Ltd. P'ship v. New York, 139 F.4th 99, 106
(2d Cir. 2025) (citation omitted). “A district court has abused its discretion if it has
5 Plaintiffs do not contend on appeal that the district court erred in dismissing
the state preemption claim.
10
(1) based its ruling on an erroneous view of the law, (2) made a clearly erroneous
assessment of the evidence, or (3) rendered a decision that cannot be located within
the range of permissible decisions.” Warren v. Pataki, 823 F.3d 125, 137 (2d Cir.
2016) (citation modified). Additionally, we review questions of law decided in
connection with requests for preliminary injunctions de novo. Lusk v. Village of Cold
Spring, 475 F.3d 480, 484 (2d Cir. 2007) (citation omitted).
The district court denied Plaintiffs’ motion for a preliminary injunction as
to § 20-699.21(a)(2) because it found, as a matter of law, that Plaintiffs failed to state
a claim upon which relief can be granted. Therefore, our review begins by
determining whether Plaintiffs’ claims are legally viable. See Hudson Shore, 139
F.4th at 107. In determining if a claim is legally viable, “we accept all factual
allegations as true, draw all reasonable inferences in favor of the plaintiffs, and we
will not dismiss as long as the pleadings support more than a sheer possibility that
a defendant has acted unlawfully.” Melendez v. City of New York, 16 F.4th 992, 1010
(2d Cir. 2021) (citation modified).
II. The First Amendment Challenge
The district court found that the FARE Act regulates commercial speech,
which the Supreme Court has defined as “expression related solely to the
11
economic interests of the speaker and its audience.” Cent. Hudson Gas & Elec. Corp.
v. Pub. Serv. Comm’n of N. Y., 447 U.S. 557, 561 (1980) (citations omitted). “The First
Amendment, as applied to the States through the Fourteenth Amendment,
protects commercial speech from unwarranted governmental regulation.” Id. But
our caselaw differentiates commercial speech from other forms of expressive
activity such as political speech. Commercial speech is carved out from our
general First Amendment analysis and instead “enjoys a limited measure of
protection, commensurate with its subordinate position in the scale of First
Amendment values, and is subject to modes of regulation that might be
impermissible in the realm of noncommercial expression.” Vugo, Inc. v. City of New
York, 931 F.3d 42, 49 (2d Cir. 2019) (citation modified). In the commercial speech
context, this Court typically applies the intermediate scrutiny test laid out by the
Supreme Court in Central Hudson, 447 U.S. at 557.
Plaintiffs argue that even though the FARE Act only regulates commercial
speech, it nonetheless violates the First Amendment because it prohibits brokers
from publishing a listing and subsequently receiving compensation from the
tenant who rents the listed unit, thus placing an unconstitutional burden on their
12
speech. 6 First, Plaintiffs argue that § 20-699.21(a)(2) should be subject to
heightened scrutiny because it burdens disfavored speech (rental listings) by
disfavored speakers (real estate brokers). In the alternative, Plaintiffs argue that §
20-699.21(a)(2) fails even intermediate scrutiny under Central Hudson. The City,
for its part, asserts that § 20-699.21(a)(2) does not implicate the First Amendment
at all because the challenged regulation does not burden protected speech. The
City also argues that § 20-699.21(a)(2) survives First Amendment scrutiny
regardless because intermediate, not heightened, scrutiny applies and the FARE
Act survives this inquiry.
In dismissing Plaintiffs’ First Amendment claim, the district court found
that the FARE Act regulated speech within the meaning of the First Amendment
but was content neutral and applied Central Hudson’s intermediate scrutiny test.
Real Est. Bd., 786 F. Supp. 3d at 804–05, 807. The district court then found that § 20-
699.21(a)(2) satisfied Central Hudson as a matter of law and dismissed Plaintiffs’
First Amendment claims. Id. at 811. We agree with the district court’s analysis.
6Plaintiffs also assert that the publication bar violates the New York Constitution’s
Free Speech Clause but concede that “[t]he New York Constitution affords
commercial speech protection identical to the First Amendment.” Appellants’ Br.
24 n.1. We therefore consider both free-speech claims together under the
applicable First Amendment standard.
13
The FARE Act regulates commercial speech, is subject to intermediate scrutiny,
and is valid under Central Hudson.
A.
The City argues that Plaintiffs’ First Amendment claim fails at its threshold
because § 20-699.21(a)(2) regulates conduct and thus does not implicate the First
Amendment. Specifically, the City argues that the regulation, “[b]y its plain terms
. . . prohibits no speech whatsoever.” Appellees’ Br. at 29. However, a law need
not prohibit speech to trigger judicial scrutiny. Laws that merely burden speech
may also be subject to review under the First Amendment. “It is of no moment
that [a] statute does not impose a complete prohibition. The distinction between
laws burdening and laws banning speech is but a matter of degree.” United States
v. Playboy Ent. Grp., Inc., 529 U.S. 803, 812 (2000). Under the First Amendment,
“[l]awmakers may no more silence unwanted speech by burdening its utterance
than by censoring its content.” Sorrell v. IMS Health Inc., 564 U.S. 552, 566 (2011).
The FARE Act, through § 20-699.21(a)(2), plainly burdens Plaintiffs’
commercial speech. Indeed, one of the key value-adding components of a broker’s
services is their ability to advertise listings with the eventual goal of
consummating a rental transaction between a landlord and a renter. The Act’s
14
“publication bar” prohibits a broker from charging a fee to a tenant only when a
predicate act of speech (e.g., publishing a listing for rent) occurs. Accordingly, a
broker’s speech is the singular predicate act for application of § 20-699.21(a)(2).
The FARE Act cannot escape First Amendment scrutiny simply because it makes
certain kinds of speech commercially or economically unviable rather than
outright prohibiting that speech. The Supreme Court has recognized that a
regulation’s “prohibition on compensation [for delivering speeches or writing
articles] unquestionably imposes a significant burden on expressive activity.”
United States v. Nat’l Treasury Emps. Union, 513 U.S. 454, 468 (1995).
The City argues that National Treasury doesn’t apply because the regulation
challenged in that case directly burdened employees’ expression and “the law
explicitly targeted their expression by means of . . . ensuring they could not be paid
for it,” and the City asserts that the “FARE Act presents no comparable restrictions
on brokers’ expression.” Appellees’ Br. at 34. Yet that is exactly what
§ 20-699.21(a)(2) does. When brokers publish a listing, they are no longer
permitted to be paid by a tenant for renting that unit. Both the regulation
challenged in National Treasury and § 20-699.21(a)(2) “place[] a significant burden”
on targeted speakers through a “denial of compensation,” 513 U.S. at 462 (1995),
15
albeit, under § 20-699.21(a)(2), the limitation on compensation is partial. It is of no
moment that National Treasury dealt with compensation for “making speeches,
publishing scholarly articles, or even writing novels.” Appellees’ Br. at 33. First
Amendment protections apply “[e]ven [to] dry information, devoid of advocacy,
political relevance, or artistic expression.” Universal City Studios, Inc. v. Corley, 273
F.3d 429, 446 (2d Cir. 2001).
The City also argues that the FARE Act does not directly regulate brokers’
protected expressive activity because the Act’s prohibition on “charging a fee to a
tenant whenever the landlord engages a broker’s services or authorizes a broker
to post a listing,” simply “functions as one way of establishing that a broker is
providing services to the landlord, such that the prohibition isn’t contingent on
speech at all.” Appellees’ Br. at 30 (internal citation omitted). But this is a rather
hollow distinction. The FARE Act states that, “any agent who publishes a listing for
a rental of residential real property with the permission or authorization of the
landlord for such property shall not impose any fee on” a tenant related to the
rental of real property. § 20-699.21(a)(2) (emphasis added). The plain language of
the FARE Act thus makes clear that a brokers’ commercial speech (publishing a
property listing) is the key predicate act that bans a form of compensation. On its
16
face, the FARE Act’s prohibition on tenant-pays brokers’ fees applies to the
expressive act of publishing a rental listing, not simply retention or an
authorization by a landlord. Commercial speech is thus the antecedent act that is
required to trigger the FARE Act’s restrictions on broker compensation.
As a result, brokers are left with an “unwelcome choice” of “either
restrict[ing] their [speech,]” or changing their business model in a way that “may
be extremely expensive or even . . . impracticable.” Erznoznik v. City of Jacksonville,
422 U.S. 205, 217 (1975). This is a paradigmatic example of a limitation on speech
that triggers constitutional scrutiny. Accordingly, we agree with the district court
that § 20-699.21(a)(2) implicates the First Amendment.
B.
We next determine the appropriate level of scrutiny to apply. As discussed,
supra Part II.A, because the FARE Act regulates only commercial speech, it enjoys
less protection than other forms of expressive activity under Central Hudson.
Because commercial speech enjoys only “limited” protection, laws and regulations
17
that restrict commercial speech are typically subjected to intermediate scrutiny.
Vugo, 931 F.3d at 49.
In Sorrell, however, the Supreme Court recognized an exception to the
general application of intermediate scrutiny in the commercial speech context.
The Court wrote that “heightened judicial scrutiny is warranted” when a statute
“is designed to impose a specific, content-based burden on protected expression.”
564 U.S. at 565. In other words, Sorrell held that the application of intermediate
scrutiny was insufficient when a challenged law “burdens disfavored speech by
disfavored speakers.” Id. at 564. Plaintiffs argue that this more stringent standard
applies here because the FARE Act similarly “targets disfavored speech – rental
listings – by disfavored speakers – brokers.” Appellants’ Br. at 24. We remain
unconvinced that Sorrell’s heightened standard applies here.
Sorrell held that heighted scrutiny is required “whenever the government
creates ‘a regulation of speech because of disagreement with the message it
conveys.’” 564 U.S. at 566 (quoting Ward v. Rock Against Racism, 491 U.S. 781, 791
(1989)). There is nothing in the record or in the challenged legislative text that
supports a finding that the City was concerned with the messages conveyed by
any real estate listings posted by brokers or that § 20-699.21(a)(2) regulates speech
18
based on its content. The challenged regulation is agnostic as to the content of any
listing, and instead simply restricts how a broker may be compensated after listing
a unit. The FARE Act makes no attempt to control the contents of listings or target
specific messages “for disfavored treatment.” Sorrell, 546 U.S. at 565. In contrast,
the legislation in Sorrell “[was] designed to impose a specific, content-based
burden on protected expression.” Id. The FARE Act does not impose its
restrictions “by reason of content” which is “confirmed by the fact that petitioners
‘cannot avoid or mitigate’ the effects of the Act by altering their speech.” TikTok
Inc. v. Garland, 604 U.S. 56, 71 (2025) (citation omitted). Regardless of the message
a broker includes in a publicly posted listing, he or she may not charge the tenant
a fee once the unit is rented. Accordingly, the Act is content neutral.
The Supreme Court’s decision four years after Sorrell in Reed v. Town of
Gilbert, 576 U.S. 155 (2015), supports our conclusion that Sorrell’s heightened level
of scrutiny should not be applied to § 20-699.21(a)(2). In Reed, the Supreme Court
relied on Sorrell for the proposition that “[g]overnment regulation of speech is
content based if a law applies to particular speech because of the topic discussed
or the idea or message expressed,” Reed, 576 U.S. at 163, and instructed courts to
apply a higher level of scrutiny when “a regulation of speech ‘on its face’ draws
19
distinctions based on the message a speaker conveys,” id. (quoting Sorrell, 564 U.S.
at 564). Because the FARE Act makes no such distinctions, Sorrell’s heightened
scrutiny does not apply.
Even if a law is not facially content-based, we are also called on to examine
“governmental motive, including whether the government had regulated speech
because of disagreement with its message, and whether the regulation [is] justified
without reference to the content of the speech.” Id. at 167 (citation modified).
There is no evidence that the FARE Act was driven by improper motives. Nothing
in the legislative record indicates the City Council was concerned with the content
of rental listings in passing the FARE Act or that the City Council was attempting
to suppress the effectiveness or reach of any particular message, as opposed to
simply trying to prevent landlords from disclaiming a relationship with brokers
after authorizing those brokers to post apartment listings. See, e.g., Jt. App’x at
676–78. In contrast, the “[f]ormal legislative findings accompanying [the
challenged statute] confirm that the law's express purpose and practical effect are
20
to diminish the effectiveness of marketing by manufacturers of brand-name
drugs.” Sorrell, 564 U.S. at 565.
In arguing the FARE Act regulates speech based on content, Plaintiffs also
point to Linmark Associates, Inc. v. Township of Willingboro, 431 U.S. 85 (1977), in
which the Supreme Court struck down a ban on “For Sale” yard signs. There, a
New Jersey city banned the use of “For Sale” signs to “stem what it perceive[d] as
the flight of white homeowners from a racially integrated community.” Id. at 86.
The city regulated “For Sale” signs specifically to “prevent its residents from
obtaining certain information.” Id. at 96. The Court expressed concern that the
city “proscribed particular types of signs based on their content because it fears
their ‘primary’ effect that they will cause those receiving the information to act
upon it.” Id. at 94. In other words, the city enacted the regulation “because of the
topic discussed or the idea or message expressed” by the signs. TikTok, 604 U.S. at
71 (quoting Reed, 576 U.S. at 163).
Linmark, like Sorrell, does not apply here because the challenged regulation
in Linmark was also designed to suppress disfavored messages. There was no
corollary attempt by the City Council to suppress a disfavored message via the
FARE Act because the Act makes no effort to curtail brokers’ ability to include any
21
specific content in listings posted online. Nor does the law represent an attempt
by the City Council to prevent New York City residents from obtaining or acting
upon certain information. Accordingly, the FARE Act is content neutral.
We next turn to Plaintiffs’ argument that the law should be subjected to
heighted scrutiny because it singles out disfavored speakers – brokers. This
argument is also unconvincing. While the Supreme Court has instructed that
“[s]peech restrictions based on the identity of the speaker are all too often simply
a means to control content,” it does not follow that the FARE Act is presumptively
invalid because it only applies to brokers. Citizens United v. Fed. Election Comm'n,
558 U.S. 310, 340 (2010). The Supreme Court has recognized that if a challenged
regulation does not aim to “exercis[e] a content preference, speaker distinctions . . .
are not presumed invalid under the First Amendment.” Turner Broad. Sys., Inc. v.
Fed. Commc’ns Comm’n, 512 U.S. 622, 645 (1994). The City Council’s decision to
single out brokers in passing the FARE Act is perfectly sensible as brokers are the
only people permitted to offer apartments in New York City and charge a broker
fee. Thus, brokers are not disfavored by the law, but rather they are the only
relevant ones to whom the law could apply, which, in turn, justifies the effect on
the brokers’ speech. Heightened scrutiny may be required when a legislature uses
22
speaker preference to control content or message expressed but, “such scrutiny is
unwarranted when the differential treatment is justified by some special
characteristic of the particular speaker being regulated,” as is plainly the case here.
TikTok, 604 U.S. at 73–74 (citation modified); see also Turner Broad. Sys., Inc., 512
U.S. at 660–61 (“[S]uch heightened scrutiny is unwarranted when the differential
treatment is ‘justified by some special characteristic of’ the particular medium
being regulated.” (citation omitted)). The FARE Act is therefore not impermissibly
speaker-based and, consequently, does not trigger heightened scrutiny.
Plaintiffs’ remaining arguments about the prohibition banning lawful
transactions and thus impeding debate over central issues of public policy are also
unavailing. In making this argument, Plaintiffs attempt to cast the FARE Act as a
full advertising ban, similar to the law challenged in 44 Liquormart, Inc. v. Rhode
Island, in which the Supreme Court struck down the state’s complete ban on price
advertising for alcoholic beverages. 517 U.S. 484 (1996). But as the City correctly
asserts, the FARE Act does not bar anyone from giving truthful information.
Brokers simply cannot advertise a listing on behalf of a landlord and require a
tenant to pay a fee to rent the same apartment. The FARE Act, unlike the law
challenged in 44 Liquormart, does not prohibit any “advertisements that provide
23
the public with accurate information.” 517 U.S. at 489. Plaintiffs are free to
continue advertising any apartment they would have listed before the enactment
of the FARE Act, all that has changed is that Plaintiffs can no longer advertise an
apartment on behalf of a landlord and then charge a tenant a fee to rent that
apartment. Because the FARE Act restricts only commercial speech and is neither
impermissibly content-based nor speaker-based, the intermediate scrutiny test set
forth in Central Hudson applies.
C.
Central Hudson lays out a four-prong test to determine if a challenged law or
regulation can survive intermediate scrutiny. Under that test, courts ask whether:
“(1) the speech restriction concerns lawful activity; (2) the City's asserted interest
is substantial; (3) the prohibition ‘directly advances’ that interest; and (4) the
prohibition is no more extensive than necessary to serve that interest.” Vugo, 931
F.3d at 51 (quoting Central Hudson, 447 U.S. at 566). The district court held that the
City satisfied each prong and concluded that, as a matter of law, Plaintiffs failed
to plausibly allege a First Amendment or Free Speech Clause claim. The Court
then granted Defendants’ motion to dismiss these claims. Real Est. Bd., 786 F.
Supp. 3d at 811. Again, we agree with the district court’s conclusion.
24
In challenging the district court’s Central Hudson analysis, Plaintiffs argue
that the three main interests articulated by the City cannot satisfy intermediate
scrutiny. The putative interests articulated by the City in passing the FARE Act
are principally: (1) aligning the principal-agent relationship, (2) increasing housing
mobility, and (3) promoting the negotiability, fairness, and transparency of broker
fees. Plaintiffs admit that “[s]ome of these interests check some of Central Hudson’s
boxes” but argue that “none checks them all.” Appellants’ Br. at 31. Plaintiffs then
proceed to analyze why each of the Council’s interests, when standing alone, is
insufficient to meet the standard required by Central Hudson. Id. at 31-43.
However, Plaintiffs’ analysis is flawed because nothing in our First Amendment
caselaw requires us to disaggregate the Council’s purported goals in enacting the
legislation and examine each independently, rather than analyzing them together.
While it is true that the City cannot rely on post hoc rationales for the FARE Act,
Cornelio v. Connecticut, 32 F.4th 160, 173 n.5 (2d Cir. 2022), the City is not required
to rest its argument on a single rationale. Instead, when conducting our de novo
review of the lower court’s opinion, we consider the interrelated justifications
proffered by the City to determine whether these interests allow § 20-699.21(a)(2)
to survive intermediate scrutiny under Central Hudson.
25
The parties do not dispute that Central Hudson’s first prong, that the speech
restriction concerns lawful activity, is satisfied, so our analysis is limited to prongs
two through four of the Central Hudson test. We conclude that the City has
identified a substantial interest in remediating what it views as market failures
caused by brokers’ fees and fashioned, through the FARE Act, a reasonable
mechanism to redress those perceived harms.
i.
“Under the second prong of Central Hudson, the [City] must identify ‘a
substantial interest in support of its regulations.’” Alexander v. Cahill, 598 F.3d 79,
90 (2d Cir. 2010) (quoting Florida Bar v. Went For It, Inc., 515 U.S. 618, 624 (1995))
(citation modified). At this step, we must determine whether the City’s asserted
goals in passing the FARE Act are “substantial.” See Vugo, 931 F.3d at 51. This
prong is met. The City’s putative interests are substantial. According to the City,
its core regulatory goal in passing the legislation was to “correct a market failure
and reduce punishing upfront costs for tenants seeking apartments.” Appellees’
Br. at 21. The City also intended the law to “accord with the commonsense
principle that the party who retains a service provider should be the one who pays
them.” Id. at 47.
26
Economic and development-oriented objectives such as promoting the
“economic vitality of [a] locality” are substantial interests that constitute
acceptable reasons to regulate commercial speech. DoorDash, Inc. v. City of New
York, 789 F. Supp. 3d 337, 356 (S.D.N.Y 2025) (quoting Edwards v. District of
Columbia, 755 F.3d 996, 1002 (D.C. Cir. 2014)) (citation modified). The economic
vitality of a city or locality rests in no small part on the health of its housing market.
The City has attested to the harm that brokers’ fees cause in New York City’s rental
market, explaining that they “increase the ‘upfront costs[s]’ tenants incur when
renting an apartment, which ‘impede mobility, contribute to lower housing
vacancy rates, and potentially trap households in apartments that no longer meet
their needs.’” Real Est. Bd., 786 F. Supp. 3d at 808 (citation omitted).
Addressing these market failures advances a substantial interest, but
intermediate scrutiny also requires that the City demonstrate the harms it recites
are “genuine and not merely post-hoc rationalizations.” Safelite Grp., Inc. v. Jepsen,
764 F.3d 258, 265 (2d Cir. 2014). Plaintiffs posit that the City Council’s purported
goal of “housing mobility” is such a post-hoc rationalization. Appellants’ Br. at
38. In support of this argument, Plaintiffs rely on language from a Committee
Report issued by the City Council’s Committee on Consumer and Worker
27
Protection in advance of a vote on the FARE Act that concedes the Act “is not an
attempt to solve the affordability crisis in the city,” but is meant “to properly align
the principal-agent relationship in the rental market to ensure that the principal
pays the agent for services rendered, not a third party.” Jt. App’x at 676.
But the record,