Venus Concept USA, Inc. v. the Angelic Body, LLC, D/B/A the Ultimate Image Cosmetic
CourtDistrict Court of Appeal of Florida
Date FiledMay 3, 2023
Docket2D2022-1276
StatusPublished
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Full Opinion
DISTRICT COURT OF APPEAL OF FLORIDA
SECOND DISTRICT
VENUS CONCEPT USA, INC.,
Appellant,
v.
THE ANGELIC BODY, LLC d/b/a
THE ULTIMATE IMAGE COSMETIC MEDICAL CENTER,
and TODD BESNOFF, M.D.,
Appellees.
No. 2D22-1276
May 3, 2023
Appeal pursuant to Fla. R. App. P. 9.130 from the Circuit Court for
Pinellas County; Amy Williams, Judge.
Vincent F. Alexander and David L. Luck of Lewis Brisbois Bisgaard &
Smith LLP, Fort Lauderdale, for Appellant.
Robert L. Rocke, Ian A. Parry, and Jodi L. Corrigan of Rocke, McLean &
Sbar, P.A., Tampa, for Appellees.
SMITH, Judge.
Venus Concept USA, Inc., appeals the trial court's nonfinal order
denying its motion to dismiss the multicount complaint brought by The
Angelic Body, LLC, d/b/a The Ultimate Image Cosmetic Medical Center
(Ultimate Image) and its owner Todd Besnoff, M.D., for improper venue.
Venus relies upon the forum selection clause contained in the Sale and
Purchase Agreement between Venus and Ultimate Image. Because the
forum selection clause was mandatory and because there is a significant
relationship and clear nexus between Dr. Besnoff's personal negligence
claim and the Agreement, the joinder of his claim cannot override the
mandatory forum selection clause between Venus and Ultimate Image.
Therefore, the trial court erred in denying the motion to dismiss. We
reverse and remand with instructions. 1
In March 2021, Ultimate Image purchased a robotic hair transplant
system manufactured and sold by Venus—the iX Artas System with
Implantation—for use in its cosmetic medical practice. Dr. Besnoff
signed the Agreement, which governed the rights and obligations of the
parties as they relate to the Artas System. Paragraph 38 of the
Agreement contains a forum selection clause, which provides in relevant
part:
[Ultimate Image] consents to the jurisdiction of any state or
federal court located within Broward County, Florida, and
further waives any objection to jurisdiction and venue of any
action instituted hereunder, and further agrees not to assert
any defense based on lack of jurisdiction or venue, including
forum non conveniens. . . . Venue of any action brought to
enforce or relating to this Agreement shall be brought
exclusively in the state or federal courts in Broward County,
Florida.
(Emphasis added).
1 Venus also argued in its motion to dismiss that the claims should
be dismissed for failure to state a cause of action. Because we hold that
the complaint should have been dismissed and transferred to Broward
County pursuant to the Agreement's forum selection clause, we do not
reach whether the complaint properly states a cause of action. Nor do
we address Ultimate Image's request to strike the complaint's request for
a jury trial.
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The Artas System was delivered and installed by Venus at Ultimate
Image's office in June of 2021. Per the terms of the Agreement, Venus
provided its own technicians to train Ultimate Image employees on the
Artas System. This included demonstrating proper machine operation by
assisting with scheduled procedures. The Venus technicians assisted
with four procedures at Ultimate Image's office in Pinellas County. These
procedures were attended by Dr. Besnoff and a Venus representative.
After a consultation, each of the patients complained of the location of
the recipient sites for the implanted follicles, which were drawn on their
scalps using the Artas System. For the first two patients, the follicles
were harvested using the Artas System, but the Venus technicians stated
that the recipient sites would need to be made, and the follicles would
need to be implanted, manually—not by the Artas System. As to the
third patient, who also complained about the recipient sites drawn by the
Artas System, Dr. Besnoff urged the technicians to use the Artas System
to create the recipient sites and implant the harvested follicles into the
same. The technicians reluctantly agreed to use the Artas System to
create the recipient sites, but they refused to robotically implant the hair
follicles with the Artas System. Dr. Besnoff, himself, was the fourth
patient.2 It is during this procedure that Dr. Besnoff claims he was
2 While the dissent describes Dr. Besnoff as a "hapless guinea pig,"
we make no comment as to the veracity of Dr. Besnoff's allegations, but
we note that the complaint makes no mention or suggestion that Dr.
Besnoff was any sort of guinea pig, much less a "hapless guinea pig." We
are guided here not only in the allegations contained in the pleadings but
also the attachments to the complaint, which include the purchase
agreement that is at the center of allegations contained in the
complaint—including Dr. Besnoff's negligence claim. See Baker v. Econ.
Rsch. Servs., Inc., 242 So. 3d 450, 455 (Fla. 1st DCA 2018) ("When
determining whether an agreement's forum-selection clause applies to
non-contractual claims, courts have considered whether there is a
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permanently injured by the Artas System. The technicians robotically
harvested Dr. Besnoff's hair follicles per his demands but again refused
to use the Artas System to create the recipient sites or to implant the
hair follicles. In his claim for negligence, Dr. Besnoff alleges that the
Artas System "transected and permanently damaged a significant
percentage (approximately half) of the follicles that were harvested from
Dr. Besnoff's scalp."
Ultimate Image states that it learned for the first time during these
procedures that the Artas System did not perform or produce the results
represented by Venus. Specifically, the Artas System could not restore
patients' hairlines in the desired areas, robotically create placement
sites, or robotically transplant the harvested follicles into the patients'
scalps.
Thereafter, Ultimate Image attempted to reject the Artas System,
claiming it did not perform as represented and warranted by Venus.
Venus refused to return any portion of the purchase price to Ultimate
Image. As a result, Ultimate Image and Dr. Besnoff filed suit against
Venus in Pinellas County. Ultimate Image alleged in the complaint that
the Artas System was defective in materials and workmanship, that
Venus made material misrepresentations regarding the device's
capabilities for the purpose of inducing Ultimate Image to purchase the
Artas System, and that Venus breached the implied warranty of fitness
where the Artas System was not capable of robotic transplant as was
represented by Venus. In that same suit, Dr. Besnoff, individually,
'significant and obvious nexus' between the claims and the agreement."
(quoting Farmers Grp., Inc. v. Madio & Co., 869 So. 2d 581, 582 (Fla. 4th
DCA 2004))).
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joined his sole claim of negligence against Venus for the personal injuries
he allegedly sustained during his hair restoration procedure.
Venus filed a motion to dismiss the complaint grounded on
improper venue relying upon the Agreement's forum selection clause.
Ultimate Image and Dr. Besnoff filed a combined response to the motion
arguing that Dr. Besnoff was not a party to the Agreement and that,
therefore, because Dr. Besnoff's claim was properly brought in the
county where the cause of action accrued, the choice of venue ultimately
rests with the plaintiffs because venue is proper in more than one county
pursuant to section 47.011, Florida Statutes (2021), citing Taylor v.
Dasilva, 401 So. 2d 1161 (Fla. 3d DCA 1981), and Intercapital Funding
Corp. v. Gisclair, 683 So. 2d 530 (Fla. 4th DCA 1996). In its reply, Venus
asked the trial court to enforce the forum selection clause against Dr.
Besnoff as a nonsignatory due to the close relationship between Dr.
Besnoff and Ultimate Image or alternatively where the claims alleged by
Dr. Besnoff arise directly out of the Agreement. In the end, the trial
court found that Dr. Besnoff was not a party to the Agreement and
denied the motion, ruling:
Because venue is proper in Pinellas County with respect to
Dr. Besnoff's negligence claim (Count IV), the Court finds that
venue is proper as to the remaining claims asserted in the
Complaint. See [id. at 532] ("Suits involving several causes
of action may be brought in any county where any of the
causes of action accrued."); Maurice Gelina & Associates,
Inc. . . . , 639 So. 2d [at] 1060 . . . ("A lawsuit may be brought
in any county where the cause of action accrued and, if
several causes of action are involved, in any county where
anyone [sic] of the causes of action arose."); Davis v.
Dempsey, 343 So. 2d 950, 952 (Fla. 3d DCA 1977) (same).
We review the trial court's order de novo. See Am. Boxing & Athletic
Ass'n v. Young, 911 So. 2d 862, 864 (Fla. 2d DCA 2005) ("[A]n appellate
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court reviews the interpretation of a contractual forum selection
provision as a matter of law.").
"[I]t is the plaintiff's prerogative to select the venue, and the
plaintiff's selection will not be disturbed if it is one of the alternatives
provided by the statute." Breed Techs., Inc. v. AlliedSignal, Inc., 861 So.
2d 1227, 1230 (Fla. 2d DCA 2003) (first citing Nissan N. Am., Inc. v.
Vitale, 802 So. 2d 465, 467 (Fla. 2d DCA 2001); and then citing Premier
Cruise Lines, Ltd. v. Gavrilis, 554 So. 2d 659, 660 (Fla. 3d DCA 1990)).
Those alternatives are set forth under section 47.011, which provides
that "[a]ctions shall be brought only in the county where the defendant
resides, where the cause of action accrued, or where the property in
litigation is located." Notwithstanding, "[i]t has long been the law of
Florida that parties to a contract may agree on venue for actions to
enforce the contract." Honea v. Walker Chem. & Exterminating Co., 393
So. 2d 1210, 1210 (Fla. 5th DCA 1981) (first citing Producers Supply, Inc.
v. Harz, 6 So. 2d 375, 376 (Fla. 1942); and then citing Felkel v.
Abernethy, 150 So. 631, 631 (Fla. 1933)). There are two kinds of forum
selection clauses—permissive and mandatory; the use of the word "shall"
denotes a mandatory forum selection clause. See S & S Directional
Boring & Cable Contractors, Inc. v. Am. Nat'l Bank of Minn., 961 So. 2d
1046, 1047 (Fla. 2d DCA 2007) ("[F]orum selection clauses which state or
clearly indicate that any litigation must or shall be initiated in a specified
forum are mandatory." (quoting Shoppes Ltd. P'ship v. Conn, 829 So. 2d
356, 358 (Fla. 5th DCA 2002))); Gen. Home Dev. Corp. v. Kwirant, 819 So.
2d 255, 256–57 (Fla. 2d DCA 2002) (holding contract language stating
that "[v]enue in any action brought by Purchaser or Builder shall be in
East Pasco County, Florida" was a mandatory venue provision);
Bombardier Cap., Inc. v. Progressive Mktg. Grp., Inc., 801 So. 2d 131, 134
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(Fla. 4th DCA 2001) ("Forum selection clauses are presumptively valid
and 'should be enforced in the absence of a showing that enforcement
would be unreasonable or unjust.' " (quoting Manrique v. Fabbri, 493 So.
2d 437, 440 (Fla. 1986))). And so, just as a plaintiff has the prerogative
to choose where to bring an action, a plaintiff can also waive that
privilege by contract. See Deeb, Inc. v. Bd. of Pub. Instruction of Columbia
Cnty. ex rel. Am. Seating Co., 196 So. 2d 22, 24 (Fla. 2d DCA 1967)
(holding the subcontractor waived its right to file suit in Hillsborough
County when it entered into a contract agreeing to have all litigation
resolved in Pinellas County).
We first examine the claims brought by Ultimate Image. As to
venue, the complaint alleged that Pinellas County was the proper venue
pursuant to sections 47.011 and 47.051 "because one or more of the
causes of action alleged herein accrued in Pinellas County, Florida." In
support of the tort and contract claims, Ultimate Image attached to the
complaint the Agreement, which includes the subject forum selection
clause.
Absent a showing that application of the forum selection clause is
unreasonable or unjust, forum selection clauses should be enforced.
Manrique, 493 So. 2d at 439-40 ("[F]orum selection clauses provide a
degree of certainty to business contracts by obviating jurisdictional
struggles and by allowing parties to tailor the dispute resolution
mechanism to their particular situation." (quoting Hauenstein &
Bermeister, Inc. v. Met-Fab Indus., Inc., 320 N.W. 2d 886, 889 (Minn.
1982))). Mandatory forum selection clauses provide for a "mandatory
and exclusive place for future litigation." See Garcia Granados Quinones
v. Swiss Bank Corp. (Overseas), S.A., 509 So. 2d 273, 274–75 (Fla. 1987)
("We thus hold that the trial court may properly exercise its discretion by
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refusing to enforce a choice-of-forum clause found to be permissive and
not mandatory."). Ultimate Image has failed to make any showing that
enforcement of the mandatory forum selection clause would be
unreasonable or unjust, and therefore, the forum selection clause is
mandatory as to Ultimate Image.
The trial court's reliance on Intercapital in this case is misplaced.
In Intercapital, the purchase and sale agreements at issue in the motion
for change of venue contained the following clause: "GOVERNING LAW.
This Purchase and Sale Agreement has been made and is performable in
West Palm Beach, Palm Beach County, Florida, and shall be governed by
the Laws of the State of Florida." 683 So. 2d at 532. The court noted
that the provision did not include the word "forum" or "venue" and
reversed the trial court's order granting the motion holding that the
provision was only permissive and did not "serve as a clear waiver of
appellants' venue privileges and rights pursuant to chapter 47, Florida
Statutes." Id.
The instant forum selection clause, unlike the permissive provision
in Intercapital, contains the word "venue" and clearly expresses its intent
to be mandatory through its use of the words "shall" and "exclusively."
See, e.g., Golf Scoring Sys. Unlimited, Inc. v. Remedio, 877 So. 2d 827,
829 (Fla. 4th DCA 2004) ("[A] forum selection clause is considered
mandatory where it requires that a particular forum be the exclusive
jurisdiction for litigation concerning the contract." (quoting Garcia
Granados Quinones, 509 So. 2d at 274)). Ultimate Image freely
contracted away its privilege of venue selection in this case and agreed to
venue in Broward County when it entered into the Agreement. Therefore,
as to the claims brought by Ultimate Image against Venus, venue was
proper in Broward County, which is the exclusive venue pursuant to the
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mandatory forum selection clause in the Agreement. There being no
showing by Ultimate Image that the forum selection clause is
unreasonable or unjust, we hold that the trial court erred as a matter of
law in overriding the mandatory forum selection clause and, thus, had
no discretion to deny the motion to dismiss as to Ultimate Image. See
Garcia Granados Quinones, 509 So. 2d at 274–75.
Ultimate Image does not seem to take issue with the forum
selection clause in the Agreement, nor does it quibble with the
mandatory nature of the forum selection clause. Rather, it relies on the
negligence claim brought by Dr. Besnoff to do what it cannot do
directly—shirk the mandatory forum selection clause between it and
Venus.
However, courts have "recognize[d] that a plaintiff should not be
permitted to thwart a venue provision in a contract by joining a contract
claim with a separate cause of action." Miller & Solomon Gen.
Contractors, Inc. v. Brennan's Glass Co., 837 So. 2d 1182, 1184 (Fla. 4th
DCA 2003) (acknowledging a forum selection clause cannot be thwarted
by joining causes of action that would undo the intent of the provision
(citing Intercapital, 683 So. 2d at 532)); see also, e.g., Copacabana Recs.,
Inc. v. WEA Latina, Inc., 791 So. 2d 1179, 1180 (Fla. 3d DCA 2001)
(explaining that the plaintiff's joinder of another defendant did not
"override the contractual forum selection clause" with the contracting
defendant).
Having determined that the counts brought by Ultimate Image were
improperly brought in Pinellas County, we review the remaining count of
negligence by Dr. Besnoff. Venus argues that this claim should also be
dismissed because it is closely related to Ultimate Image's claims—
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despite the fact that Dr. Besnoff, individually, was not a party to the
Agreement. We agree.
Courts have enforced contract terms against nonsignatories in
other contexts, including forum selection clauses. See Tuttle's Design–
Build, Inc. v. Fla. Fancy, Inc., 604 So. 2d 873, 873–74 (Fla. 2d DCA 1992)
(recognizing that a reasonable forum selection clause would be enforced
against a nonsignatory to a payment bond); W. Bay Plaza Condo. Ass'n,
Inc. v. Sika Corp., 338 So. 3d 32, 34–35 (Fla. 3d DCA 2022) (recognizing a
significant relationship and clear nexus where the nonsignatory
condominium association's warranty claims referenced the contract);
Antoniazzi v. Wardak, 259 So. 3d 206, 210 n.4 ("[T]his Court has
previously held that the mandatory nature of a forum selection clause
'equally applies to the non-signatory defendants due to the fact that the
claims arise directly from the agreement, as well as due to the nature of
the commercial relationship of the parties as it relates to the agreement
itself.' " (quoting Reyes v. Claria Life & Health Ins., Co., 190 So. 3d 154,
159 n.2 (Fla. 3d DCA 2016))); E. Coast Karate Stud., Inc. v. Lifestyle
Martial Arts, LLC, 65 So. 3d 1127, 1129 (Fla. 4th DCA 2011) (holding a
noncompete agreement applied to nonsignatory spouse of employee and
employee's new employer); Deloitte & Touche v. Gencor Indus., Inc., 929
So. 2d 678, 684 (Fla. 5th DCA 2006) (holding the mandatory forum
selection clause between subsidiary and accountant applied to
nonsignatory parent corporation where claims were derivative of the
professional engagement and work was intended for use by parent
company).
We are, as were our sister courts, guided by the factors outlined in
Deloitte & Touche, which consider whether: there is a close relationship
between the signatory and nonsignatories; the nonsignatories' interests
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are derivative of the signatory's interests; and the claims involving the
nonsignatories arise directly out of the agreement. 929 So. 2d at 684
(explaining that a nonsignatory will be bound by a contract's forum
selection clause "where the interests of a non-party are directly related to
or completely derivative of those of the contacting party" (citing Lipcon v.
Underwriters at Lloyd's, London, 148 F.3d 1285, 1299 (11th Cir. 1998))).
In reviewing the allegations raised in his negligence claim, Dr.
Besnoff realleges and incorporates paragraphs 1 through 53 of the
general allegations of the complaint, which include reference to the
Agreement attached as Exhibit 1. Those same allegations make up the
factual allegations that give rise to the counts brought by Ultimate Image
against Venus. Further, we note that the Agreement sets forth a number
of provisions regarding the parties' obligations, limitations on recovery,
and indemnity for claims brought by third parties against Venus for
bodily injury resulting from use of the Artas System. Here, Dr. Besnoff
solely owns and operates Ultimate Image. He was technically a patient of
Ultimate Image when he was injured by the Artas System during his hair
treatment procedure performed at Ultimate Image's office, despite the
fact that it was performed by technicians from Venus. Because
resolution of Dr. Besnoff's negligence claim will require reference to the
Agreement and there is a significant relationship and clear nexus
between the negligence claim and the Agreement, the mandatory forum
selection clause equally applies to his claim. See W. Bay Plaza, 338 So.
3d at 34; see also World Vacation Travel, S.A, de C.V. v. Brooker, 799 So.
2d 410, 412–13 (Fla. 3d DCA 2001) ("It logically follows that the
mandatory nature of the forum selection clause of the [agreement]
equally applies to the [nonsignatories] due to the fact that the claims
arise directly from the agreement, as well as due to the nature of the
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commercial relationship of the parties as it relates to the agreement
itself."). Therefore, Dr. Besnoff's claim should be dismissed along with
Ultimate Image's claims pursuant to the mandatory forum selection
clause.
Based on the foregoing, we reverse the order denying the motion to
dismiss for improper venue and remand for the Pinellas County circuit
court to transfer venue of the action to the Broward County circuit court.
Reversed and remanded.
LaROSE, J., Concurs.
ROTHSTEIN-YOUAKIM, J., Concurs in part and dissents in part.
ROTHSTEIN-YOUAKIM, Judge, Concurring in part and dissenting in
part.
I join the majority in holding that Ultimate Image must litigate its
claims against Venus in Broward County under the Agreement's forum
selection clause. To the extent the majority concludes that that clause
also dictates the forum in which Dr. Besnoff must litigate his personal
injury claim, however, that is a bridge too far, and I must respectfully
dissent.
Dr. Besnoff seeks recovery against Venus for permanent damage to
his hair follicles and for the "excruciating pain" allegedly caused by
Venus's robotic hair transplant device. He alleges a manufacturing or
design defect and has accordingly sued Venus for negligence. To prevail
on this claim, Dr. Besnoff must establish "(1) a duty or obligation
recognized by the law requiring the defendant to protect others from
unreasonable risks; (2) a breach of that duty; (3) a reasonably close
casual connection between the conduct and the resulting injury; and (4)
actual loss or damages." Grieco v. Daiho Sangyo, Inc., 344 So. 3d 11, 22
12
(Fla. 4th DCA 2022) (citing Williams v. Davis, 974 So. 2d 1052, 1056 (Fla.
2007)).
By their very nature, Dr. Besnoff's alleged injuries could never be
suffered by his company, and as pled, they arise not from a breach of the
Agreement but from a breach of duty under the common law. Although
the damages limitation and indemnification provisions between Ultimate
Image and Venus may be implicated if and when liability is established,
the Agreement is not central to any element of Dr. Besnoff's cause of
action, unlike in the cases on which the majority relies. See, e.g., Tuttle's
Design–Build, Inc. v. Fla. Fancy, Inc., 604 So. 2d 873, 873–74 (Fla. 2d
DCA 1992) (holding that where nonsignatory materialman brought action
to recover on a payment bond containing a forum selection clause, the
materialman was a third-party beneficiary of the bond and was therefore
bound by the clause); W. Bay Plaza Condo. Ass'n v. Sika Corp., 338 So.
3d 32, 35 (Fla. 3d DCA 2022) (holding that a nonsignatory condominium
association was bound by the forum selection clause in a written
warranty because it had brought a breach claim based on that warranty);
Deloitte & Touche v. Gencor Indus., Inc., 929 So. 2d 678, 684 (Fla. 5th
DCA 2006) (holding that a forum selection clause between subsidiary
and accountant applied to nonsignatory parent corporation because its
claims of professional negligence and negligent misrepresentation were
based on the same work performed by the accountant for the subsidiary).
In those cases, but for the document including the forum selection
clause, there could be no suit.
Here, any person off the street could theoretically have found
himself or herself in the exact same position as Dr. Besnoff and raised
the exact same claim. While Dr. Besnoff's status as president of Ultimate
Image may be factually relevant to how he came to be the hapless guinea
13
pig in this instance, I cannot agree that it is legally relevant.
Accordingly, I would permit his negligence claim to proceed in Pinellas
County. See Copacabana Recs., Inc. v. WEA Latina, Inc., 791 So. 2d 1179
(Fla. 3d DCA 2001) (affirming dismissal of claims against one party based
on forum selection clause, while permitting claim against another party
to proceed in original forum).
Opinion subject to revision prior to official publication.
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